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Reddit Community Intelligence at Cannes Lions 2026: Community-Led Commerce
Reddit’s Community Intelligence uses real discussions to support smarter creative, purchase validation, and stronger ad performance.

Redditor Highlights Shows How Reddit Is Rethinking Social Proof
Redditor Highlights embeds real user sentiment into ads, helping brands connect paid media with Reddit’s research behavior.

Reddit Tests Shopping Listing Ads for Community-Led Commerce
The new alpha format brings product carousels closer to real Reddit discussions, where users already compare options and validate purchases.

Reddit Ads CPM in the US: Benchmarks by Campaign Goal and Community Type
A quarterly view of Reddit Ads CPM benchmarks in the United States, with 2Q 2026 ranges by campaign objective, community type, and placement strategy.

Max Campaigns: Reddit’s answer to Performance Max, with open box reporting
Max Campaigns automates targeting, creative rotation, placements, and bidding on Reddit, then surfaces persona insights instead of a black box.

Plan Smarter Ad Budgets: Reddit CPC Trends 2025 by Affect Group
Affect Group data 2025

Reddit Audience in Turkey: Market Overview
Discover Reddit’s reach in Turkey: 6.6–8.3M users, 10–13% adult penetration, and strong male skew. Based on data from Eurostat and Reddit.

Hungary Reddit Users — Size, Reach and Demographics
Reddit in Hungary: 2.3–2.9M users, 29–37% adult penetration. Targeting tools include keywords, subreddits, and location filters.

Germany Reddit Users — Size, Reach and Demographics
Reddit in Germany: 26.2–32.7M users, 38–47% adult penetration, strong male bias. Based on Eurostat 18+ data.

Austria Reddit Users — Size, Reach and Demographics
Reddit in Austria: 3.0–3.7M users, 40–49% adult penetration. Strong reach, engaged communities, flexible targeting tools.

Reddit Audience in Belgium: 2025 Report
Reddit in Belgium: 3.4–4.2M users, 36–44% adult penetration, strong male skew. Based on Eurostat 18+ data.

Reddit in Poland: Penetration and Gender Insights
Reddit in Poland: 7.1–8.8M users, 24–29% adult penetration, strong male skew. Based on Eurostat 18+ data.

Spain Reddit Users — Size, Reach and Demographics
Reddit in Spain: 9.8–12.2M users, 24–30% adult penetration, male skew. Based on Eurostat 18+ data.

Reddit in Italy: Penetration and Gender Insights
Reddit in Italy: 13.1–16.4M users, 26–33% adult penetration, male skew. Based on Eurostat 18+ data.

Reddit in France: Penetration and Gender Profile
Reddit in France: 17.6–22.0M users, 32–41% adult penetration, male skew. Based on Eurostat 18+ data.

Reddit in Greece: Penetration and Audience Insights
Reddit in Greece: 2.4–2.9M users, 28–33% adult penetration. Advertising options include targeting by keywords, subreddits, and more.

Romania Reddit Users — Size, Reach and Demographics
Reddit in Romania: 3.0–3.7M users, 20–24% adult penetration, strong male skew. Based on Eurostat 18+ data.

Portugal Reddit Users — Size, Reach and Demographics
Reddit in Portugal: 3.2–4.0M users, 36–45% adult penetration. Ad targeting includes keywords, subreddits, and location filters.

Switzerland Reddit Users — Size, Reach and Demographics
Reddit in Switzerland: 3.0–3.8M users, 41–52% adult penetration. Targeting by keywords, subreddits, interests, and location filters.

Reddit in Czechia: Penetration and Audience Insights
Reddit in Czechia: 2.1–2.6M users, 24–30% adult penetration. Tools include targeting by keywords, subreddits, and interests.

Video Ads on Reddit: Optimize for 6-Second Viewing
Learn how Reddit’s 6-second Engaged Video Views optimization improves watch time and billing. Boost VTR, lower CPV, and build brand recall with smarter delivery.

Reddit Carousel Ads — Image Sizes for Card, Compact and Conversation Mode
Discover Reddit Carousel Ads specs: headlines, captions, and image sizes.