Our Thinking.
We operate at the intersection of data, creativity, and technology.
Select a discipline below to see how our nerdy approach scales businesses.
Filter by Topic
Reddit Community Intelligence at Cannes Lions 2026: Community-Led Commerce
Reddit’s Community Intelligence uses real discussions to support smarter creative, purchase validation, and stronger ad performance.
Redditor Highlights Shows How Reddit Is Rethinking Social Proof
Redditor Highlights embeds real user sentiment into ads, helping brands connect paid media with Reddit’s research behavior.
Reddit Tests Shopping Listing Ads for Community-Led Commerce
The new alpha format brings product carousels closer to real Reddit discussions, where users already compare options and validate purchases.
Reddit AMA Ads: Post Setup, Headline Limits and Dynamic CTA Phases
Everything in a Reddit AMA ad comes from the organic post: the 300-character title locked at publishing, the uncropped first image, the status and the button. Here is what to prepare, what stays editable and what shows up in reporting.
Reddit Video Ads: Video Sizes, File Limits and Thumbnail Specs
Reddit video ad specs: MP4 and MOV limits, 1 GB and 30 FPS caps, length, recommended sizes by device, and thumbnail requirements.
Reddit Free-form Ads: Image Sizes, Text Limits and Thumbnail Rules
A practical spec sheet for Reddit Free-form Ads: text limits, recommended image and video resolutions, and the manual thumbnail requirement.
Reddit Conversation Ads: Headline Limits and Thumbnail Size
Everything on the Reddit Conversation placement: headline limits by device, the 400 × 300 thumbnail rule, click-to-play video and targeting.
Reddit Image Ads: Image Sizes, Aspect Ratios and Thumbnail Specs
Reddit image ad specifications in one place: headline and URL limits, file type and weight, recommended sizes for mobile and desktop, and the thumbnail rules that decide what people see in comments.
Reddit Ads CPM in the US: Benchmarks by Campaign Goal and Community Type
A quarterly view of Reddit Ads CPM benchmarks in the United States, with 2Q 2026 ranges by campaign objective, community type, and placement strategy.
Max Campaigns: Reddit’s answer to Performance Max, with open box reporting
Max Campaigns automates targeting, creative rotation, placements, and bidding on Reddit, then surfaces persona insights instead of a black box.
Plan Smarter Ad Budgets: Reddit CPC Trends 2025 by Affect Group
Affect Group data 2025
Reddit Audience in Turkey: Market Overview
Discover Reddit’s reach in Turkey: 6.6–8.3M users, 10–13% adult penetration, and strong male skew. Based on data from Eurostat and Reddit.
Hungary Reddit Users: Size, Reach and Demographics
Reddit in Hungary: 2.3–2.9M users, 29–37% adult penetration. Targeting tools include keywords, subreddits, and location filters.
Germany Reddit Users — Size, Reach and Demographics
Reddit in Germany: 26.2–32.7M users, 38–47% adult penetration, strong male bias. Based on Eurostat 18+ data.
Austria Reddit Users — Size, Reach and Demographics
Reddit in Austria: 3.0–3.7M users, 40–49% adult penetration. Strong reach, engaged communities, flexible targeting tools.
Reddit Audience in Belgium: 2025 Report
Reddit in Belgium: 3.4–4.2M users, 36–44% adult penetration, strong male skew. Based on Eurostat 18+ data.
Reddit in Poland: Penetration and Gender Insights
Reddit in Poland: 7.1–8.8M users, 24–29% adult penetration, strong male skew. Based on Eurostat 18+ data.
Spain Reddit Users — Size, Reach and Demographics
Reddit in Spain: 9.8–12.2M users, 24–30% adult penetration, male skew. Based on Eurostat 18+ data.
Reddit in Italy: Penetration and Gender Insights
Reddit in Italy: 13.1–16.4M users, 26–33% adult penetration, male skew. Based on Eurostat 18+ data.
Reddit in France: Penetration and Gender Profile
Reddit in France: 17.6–22.0M users, 32–41% adult penetration, male skew. Based on Eurostat 18+ data.
Reddit in Greece: Penetration and Audience Insights
Reddit in Greece: 2.4–2.9M users, 28–33% adult penetration. Advertising options include targeting by keywords, subreddits, and more.
Romania Reddit Users — Size, Reach and Demographics
Reddit in Romania: 3.0–3.7M users, 20–24% adult penetration, strong male skew. Based on Eurostat 18+ data.
Portugal Reddit Users: Size, Reach and Demographics
Reddit in Portugal: 3.2–4.0M users, 36–45% adult penetration. Ad targeting includes keywords, subreddits, and location filters.
Switzerland Reddit Users — Size, Reach and Demographics
Reddit in Switzerland: 3.0–3.8M users, 41–52% adult penetration. Targeting by keywords, subreddits, interests, and location filters.
Reddit in Czechia: Penetration and Audience Insights
Reddit in Czechia: 2.1–2.6M users, 24–30% adult penetration. Tools include targeting by keywords, subreddits, and interests.
Video Ads on Reddit: Optimize for 6-Second Viewing
Learn how Reddit’s 6-second Engaged Video Views optimization improves watch time and billing. Boost VTR, lower CPV, and build brand recall with smarter delivery.
Reddit Carousel Ads — Image Sizes for Card, Compact and Conversation Mode
Discover Reddit Carousel Ads specs: headlines, captions, and image sizes.