We'll fully cover your Web Analytics Architecture & Setup
We design the tracking, build it and test it: Google Tag Manager, server-side tagging, and the conversion events your ad platforms optimize on.
Google Tag Manager
Web container, data layer spec, naming rules, consent-based firing.
Server-side tracking
Server container, first-party endpoint, event deduplication between browser and server.
Conversion event management
Which events go to which platform, with what parameters and values, through Meta Conversions API, Google Enhanced Conversions, TikTok Events API, Pinterest API for Conversions, LinkedIn, Reddit and Microsoft Ads.
Who it's for
Web Analytics for E-commerce: so Meta, Google, TikTok and Pinterest learn from your real purchases
Shopify tracking
Web pixels and Customer Events, checkout and post-purchase events, subscription and returning-customer events.
Product feed and event alignment
The same product IDs in Google Merchant Center, Meta Commerce Manager and your purchase events, so dynamic ads and Shopping campaigns read the catalog the tracking reports.
Ad platforms
Meta Ads, Google Ads, TikTok, Pinterest. Purchase value, margin or new-customer value passed to each platform.
Shopify
Shopify, GTM and your commerce platforms
Data exchange between Shopify, GTM and the commerce platforms of Meta, Google Merchant Center and Pinterest is the key to a successful e-commerce project. We can set up your integrations so that the data brings conversions.
Merchant Center
Product feeds for Shopping and Performance Max
From 30% to 90% of all Google spend goes to assets that use product data (Shopping, Performance Max). We can set up your product feeds to maximize their contribution to campaign learning and ROAS.
Commerce Manager
Your catalog in Meta Commerce Manager
Advantage+ sales campaigns build audiences, placements and creative from your catalog and conversion events. A clean catalog and complete events decide how fast they learn. We can set up both so your campaigns get the signal they need.
Meta Ads
Meta events that Advantage+ can learn from
Advantage+ sales campaigns depend on event quality: the algorithm has less manual control, so the signal does more of the work. We can make your Meta events complete, deduplicated and tied to real revenue through Pixel and Conversions API.
Google Ads
Conversion data for AI Max and Performance Max
AI Max and Performance Max choose queries, placements and assets on their own. A complete conversion record matters far more than semantic accuracy. We can make your events high quality.
TikTok
Quality events for TikTok Smart+ campaigns
TikTok Smart+ campaigns automate targeting and creative selection, so they learn only from the events you send. We can make those events complete and accurate through Pixel and Events API, so your campaigns learn faster.
Pinterest
Product feed for Pinterest
A good product feed gives you quality organic impressions and qualified paid traffic. We can set up the feed together with the Pinterest tag and API events.
Who it's for
Web Analytics for SaaS and Services: so lead generation campaigns optimize for pipeline, not form fills
Lead generation tracking
Sign-up, trial start, demo or consultation request and activation in Google Analytics, Amplitude or PostHog, with one user ID across tools.
Event value management
Each funnel stage gets a value, so Google Ads, Microsoft Ads, Meta, LinkedIn and Reddit optimize for demos and qualified sign-ups, not for every form fill.
Google Analytics
Get the most out of Google Analytics
Whichever system you are used to, we work with any analytics tool and use the maximum of its capabilities. Not sure it works correctly now? Leave a request and we will run an audit.
Amplitude
Get the most out of Amplitude
Whichever system you are used to, we work with any analytics tool and use the maximum of its capabilities. Not sure it works correctly now? Leave a request and we will run an audit.
PostHog
Get the most out of PostHog
Whichever system you are used to, we work with any analytics tool and use the maximum of its capabilities. Not sure it works correctly now? Leave a request and we will run an audit.
Google Ads
Google Ads and lead quality
Google Ads remains the cheapest acquisition channel. Having problems with lead intent scoring? Leave a request and we will run a full audit of all layers of your analytics.
Microsoft Ads
The 10% of B2B search that matters
The most important 10% of B2B search is office search in Bing and Copilot. The principles are the same as in Google: without quality events, a business loses money instead of earning it. Let's check this.
Meta
Paid social in your B2B media mix
Paid social plays an important but unnoticed role in any media mix. We will set up audience sync through Custom Audiences and Conversions API and check that MQL / SQL conversions are sent.
LinkedIn
Paid social in your B2B media mix
Paid social plays an important but unnoticed role in any media mix. We will set up audience sync through Matched Audiences API and Conversions API and check that MQL / SQL conversions are sent.
Reddit
Paid social in your B2B media mix
Paid social plays an important but unnoticed role in any media mix. We will set up audience sync through Conversions API and customer lists and check that MQL / SQL conversions are sent.
We'll connect your Web Analytics with CRM data to run Direct Marketing and your Account Based Marketing pipeline
Direct Marketing integrations
Site behavior, purchases and lead status go to your email and SMS platform. Campaign events come back into analytics. Segments (buyers, high-LTV, lapsed, leads in nurture) sync to ad audiences, and existing customers are excluded from acquisition campaigns.
Klaviyo
Email automations that drive revenue
5–15% of e-commerce sales and 60–80% of repeat contacts with an opportunity come from email marketing. Having problems with automations? We will be glad to help.
Website Visitor Identification
We connect visitor identification to your CRM and ad audiences, so sales and ABM see which companies visit and what they viewed.
Leadpipe
Know who visited your site
Want to know who visited your site, and the firmographics of your traffic? We will set up data collection and transfer to raise conversion to MQL and SQL.
We choose the service by your market, volume and consent requirements. Identification coverage depends on region and traffic, and we state it before the setup.
Marketing at MQL and SQL level
Lead stages from HubSpot, Salesforce, Pipedrive or Zoho return to the ad platforms as conversions with values.
Google Search and Display, Microsoft Search, and paid social (Meta, LinkedIn, Reddit, TikTok) optimize for MQL, SQL and closed-won, not for form fills.
Offline conversions match by click ID and hashed contact data.
HubSpot
Optimize for sales, not for leads
Your business needs sales, but media optimize for leads and spend money on repeat purchases by existing customers? Let's set everything up correctly.
Dashboards and first-party analytics for E-commerce and Lead Generation
We build the reporting layer on your own data, so reports do not depend on one platform's attribution.
E-commerce
We set up data collection, processing and storage
GA4 export to BigQuery
Shopify data
Ad platform spend
We visualize the data with standard industry tools or custom solutions
Looker Studio
Power BI
Tableau
Triple Whale
Northbeam
Polar Analytics
Reports
Spend, revenue, new vs returning customers, contribution margin by channel, campaign to SKU view.
Lead Generation and B2B
We set up data collection, processing and storage
GA4
HubSpot
Salesforce
BigQuery
Snowflake
Segment
RudderStack
We visualize the data with standard industry tools or custom solutions
Looker Studio
Power BI
Tableau
Metabase
Reports
Cost per MQL, SQL and closed-won by channel, campaign and keyword. Pipeline created by media. Time from click to deal.
AI Tool
AI Supported Analytics and MCP
We give you access to our own AI-based analytics of media buying, to evaluate how media contributes to business results.
Numbers from code, explanations from AI
Strict Python algorithms calculate the numbers. AI explains what changed and what to do, so results do not come from a guess.
MCP access to your data
MCP connects the AI to your ad accounts, analytics and CRM, so you can ask in plain language: “which campaigns brought SQLs last month and at what cost?”
Recurring routines
Daily tracking health check, weekly platform-to-CRM reconciliation, spend and CPA alerts, UTM and naming validation, weekly digest, audience sync check.
You approve changes
Changes to ad accounts, tags and audiences are proposed and applied after your approval.
Who it's for
Analytics built around how your business sells
E-commerce
Problems your business may have
Purchases in Shopify, GA4, Meta and Google Ads do not match. Much of the revenue sits in direct / none. Catalog IDs differ between feed and events. Returning customers are paid for again. The business loses money because campaigns are trained on poor data.
What we can do in the first two weeks
Shopify pixels and server-side purchase events with deduplication, feed and event ID alignment, Klaviyo and audience sync with exclusions, a profit-based dashboard.
What you get
Ad platforms see more real purchases, Shopping and dynamic ads run on a consistent catalog, and spend stops going to existing customers. Campaigns in Meta, TikTok, Google and Pinterest learn faster and behave stably.
B2B SaaS
Problems your business may have
Ads optimize for sign-ups that never become pipeline. The CRM does not show which campaign created a deal. The product analytics user is not matched to the ad click. The business gets lost in duplicate contacts and optimizes for leads, not for the potential value of deals. It loses money because campaigns are trained on poor data.
What we can do in the first two weeks
Amplitude or PostHog and GA4 on one user ID, SQL and closed-won values sent to Google, Microsoft, Meta, LinkedIn and Reddit, visitor identification for target accounts.
What you get
Campaigns learn from SQLs and revenue, and you see cost per SQL by channel. Campaigns in Google, Microsoft, Meta, LinkedIn and Reddit learn faster and behave stably.
Omni Channel Retail
Problems your business may have
Online ads drive store visits and phone orders you cannot see. Online and offline revenue sit in different systems. Loyalty customers are treated as new. The business loses money because campaigns are trained on poor data.
What we can do in the first two weeks
Offline and POS conversions loaded into ad platforms (customer match, store sales, offline events), call and order tracking, unified customer IDs between web, loyalty and email.
What you get
Online media is measured against total revenue, and new customers are separated from existing ones in reports. Campaigns in Meta, TikTok, Google and Pinterest learn faster and behave stably.
Finance Services
Problems your business may have
Long lead cycles. The approved loan, funded account or policy is the real result, but ads see only the application. Strict consent and data limits. The business loses money because campaigns are trained on poor data.
What we can do in the first two weeks
Lead-to-funded stages returned as conversions with values, consent-based tracking, minimal-data server-side events, hashed identifiers only where permitted.
What you get
Media is optimized for qualified, approved customers, and you have a documented data flow for compliance review. Campaigns in Google, Meta and Microsoft learn faster and behave stably.
Process
From audit to tested tracking
AuditWe review your tags, events, platform settings and CRM link.
Analytics stack and measurement planA written plan: events, tools, KPIs, and how effectiveness will be measured.
Web and server-side tracking deploymentGTM and the server container are built and documented.
CAPI and platform integrationsMeta, Google, TikTok, Pinterest, LinkedIn, Reddit and Microsoft are connected and tested.
CRM and Direct Marketing integrationLead stages, revenue, email events and audiences are connected.
Event exchange debuggingWe verify that Web, server-side, CRM and ad platforms send and receive the same events, with matching counts.
Conversion Lift testingWe test the updated tracking against the old setup to confirm the effect.
Expected result
What changes in your data and your campaigns
No “not set” traffic
We reduce losses of basic event data and collect more information about users.
More traffic attributed to channels
Lower share of direct / none traffic and a higher share of attributed traffic.
Fewer unattributed conversions
More conversions in sales and lead management systems are attributed to ad channels.
Great Event Coverage
Higher event quality and deduplication in ad platforms.
Quality value-based media buying optimization
Faster campaign learning: lower cost per target business action and better lead quality.
Tracking Audit
Start with Tracking Audit
We check your tags, events, server-side setup and CRM link, and show what to fix first.
