Austria Reddit Users — Size, Reach and Demographics
Executive summary
Austria’s Reddit audience totals 3.0–3.7 million users out of an adult population of 7.6 million. Penetration is 39.59%–48.82%, positioning Reddit as a key platform in Austria.
Audience size and context
Austria’s population is 9,158,750, with 7,578,523 aged 18+ [1]. Reddit’s estimated audience of 3,000,000–3,700,000 users demonstrates its strong role in Austria’s digital media environment.
Penetration among 18+
Penetration levels reach 39.59%–48.82%. This places Austria among Europe’s higher-penetration Reddit markets, ahead of countries such as Spain and Italy.
Gender distribution
- Men: 18+ population 3,701,395; Reddit users 2,100,000–2,600,000; penetration 56.74%–70.24%.
- Women: 18+ population 3,877,128; Reddit users 285,000–356,000; penetration 7.35%–9.18%.
Unidentified traffic
An additional 615,000–744,000 users are unidentified. This segment adds volume but lacks gender attribution.
Methodological considerations
Reddit does not publish official age data. Penetration is calculated against the 18+ population using Eurostat [1]. This ensures comparability across European markets and compliance with advertising standards.
Tactical implications
With penetration approaching half of the adult population, Reddit in Austria is a valuable platform for advertisers and researchers. It supports both broad awareness campaigns and focused community engagement.
Advertising opportunities
Reddit offers campaign optimization for reach, traffic, engagement, and conversions. Manual targeting options include keywords, subreddits, interest categories, and location filters. These capabilities make Reddit a flexible and effective channel for digital advertising in Austria.
Sources
- Eurostat — population and 18+ figures for Austria.