Germany Reddit Users — Size, Reach and Demographics
Executive summary
Germany is one of Reddit’s strongest European markets. With 26.2–32.7 million users out of an adult population of 69.5 million, the platform achieves a penetration of 37.7%–47.1%. However, the user base is sharply male-skewed.
Total audience size
Germany’s population totals 83,456,045, with 69,481,875 aged 18+ [1]. Reddit’s estimated audience ranges between 26,200,000 and 32,700,000 users, placing the country among Europe’s largest Reddit markets.
Penetration among 18+
Penetration is estimated at 37.71%–47.06% of adults. This makes Reddit a mainstream digital environment in Germany, unlike in countries where usage remains niche. The figures are benchmarked against Eurostat’s 18+ population.
Gender distribution
- Men: 18+ population 33,981,609; Reddit users 18,600,000–23,300,000; penetration 54.74%–68.57%.
- Women: 18+ population 35,500,266; Reddit users 2,400,000–3,000,000; penetration 6.76%–8.45%.
The German Reddit audience is heavily male-oriented, with very limited adoption among women.
Unidentified traffic
A further 5.2–6.4 million users are listed as unidentified, without gender classification. This increases reach but complicates gender-based planning.
Tactical takeaway
With nearly half of adults engaged, Reddit in Germany is mainstream in scale. Yet its male dominance makes it less suitable for gender-balanced campaigns. Strongest opportunities lie in verticals like technology, gaming, and finance.
Methodological note
Reddit does not publish age distribution data. Penetration is calculated against the 18+ population using Eurostat [1], in line with European advertising standards.
Sources
- Eurostat — population and 18+ population figures for Germany.