Reddit Audience in Belgium: 2025 Report
Executive summary
Belgium’s Reddit audience totals 3.4–4.2 million users out of an adult population of 9.5 million, with penetration rates of 35.88%–44.33%. The user base is strongly male-dominated.
Total audience size
Belgium’s total population is 11,817,096, with 9,475,180 aged 18+ [1]. Reddit’s estimated audience is 3,400,000–4,200,000 users.
Penetration among 18+
Reddit penetration in Belgium stands at 35.88%–44.33%. This places Belgium among Europe’s stronger markets by proportional adoption.
Gender distribution
- Men: 18+ population 4,637,386; Reddit users 2,400,000–3,000,000; penetration 51.75%–64.69%.
- Women: 18+ population 4,837,794; Reddit users 341,000–426,000; penetration 7.05%–8.81%.
The Belgian Reddit audience is predominantly male, with limited female adoption.
Unidentified traffic
A further 659,000–774,000 users are unidentified, contributing to total reach but reducing demographic clarity.
Tactical takeaway
Reddit in Belgium is a mid-sized but high-penetration platform. It offers strong opportunities within male-dominated verticals such as gaming and technology, but broader campaigns require complementary channels.
Methodological note
Reddit does not disclose age segmentation. Penetration is calculated against the 18+ population using Eurostat [1].
Sources
- Eurostat — population and 18+ data for Belgium.