Plan Smarter Ad Budgets: Reddit CPC Trends 2025 by Affect Group
Average Reddit Ads CPC in 2025: Benchmarks and Insights
The average cost per click (CPC) on Reddit Ads, like on any other auction-based advertising platform, is determined individually for each business. In this article, we share our benchmarks for Reddit Ads in 2025.
Average Reddit Ads CPC in 2025
- AVG Min: $0.20–0.75
- AVG Average: $2–4
- AVG Max: $4–8
- Extremal Min: $10–20
We provide multiple price ranges because, despite broad opportunities to influence CPC, every business will face its own limitations already at the planning stage.
Business Category Matters for Reddit CPC
Your product and its competitive category are the key factors influencing average performance:
- The product category dictates your audience choice (broad vs. narrow targeting).
- The product itself affects CTR (click-through rate) and how much you can impact CTR through banner design, copywriting, and creative content.
We divide businesses into three main categories:
- Mass-market & impulsive
- Mass-market & rational
- Niche & rational
1. Mass-Market & Impulsive
Businesses in this category can expect the lowest CPC on Reddit, often without hurting conversion rates.
Examples: entertainment, gaming, online stores selling impulse-buy products like clothing, shoes, accessories.
Why cheaper? You don’t need to target overly niche subreddits or rely on narrow keywords to keep conversions sustainable.
Additional benefits: higher CTR, broad creative testing opportunities, and frequent discovery of “winning creatives.”
- Minimum CPC: up to $0.50 per click
- Average CPC (good for first tests): up to $1.00 per click
2. Mass-Market & Rational
This segment is more challenging.
Examples: real estate, education, healthcare, functional high-ticket durable goods.
You can still use broad targeting and test different audiences. However, response rates will generally be lower, and you’ll need to cut off weak segments during optimization. The impact of creative design or content on CPC is more limited.
- Recommended CPC for first tests: $1–2 per click
- In some cases: $3–4+ per click
3. Niche & Rational
For specialized businesses, you’ll need to target narrow segments with high conversion potential.
Examples: B2B services, SaaS in specialized industries.
You’ll often target professional subreddits, which increases CPC. Despite the higher CPC, Reddit still offers excellent value: even at the upper range, costs are usually lower than on Google Search or LinkedIn.
- CPC range: $4–8 per click
- In some cases, costs can exceed this range