Trust us to transform your Performance Marketing

Performance Marketing Built for Business Growth.

We connect paid search, paid social, conversion data, and AI-powered optimization to help e-commerce, consumer service, and B2B SaaS companies acquire customers more efficiently and scale with confidence.

Get a Performance Marketing Audit Explore Our Approach

We audit tracking (client-side, server-side, Shopify, Commerce Managers), content (site, product feed, email templates, social media) and channels and tools (search, shopping, social, display and video), then find where your strategy or tactics need adjusting.

Performance Marketing Agency

One connected system, built for growth.

Many paid media limits start outside the ad account. Tracking gaps, disconnected catalogs and CRM stages that never reach the platforms limit what any campaign can learn. Affect Group treats paid media, customer data and conversion infrastructure as one performance system, then applies AI-assisted analysis and specialist judgment to improve it over time.

Business Growth

Growth is the goal. Every decision ties back to orders, bookings or qualified pipeline.

Connected Performance Infrastructure

As a Performance agency we do not treat PPC as a stand-alone tool. We look at the link between media, content and data, and work with every part of the infrastructure your final result depends on.

AI-Powered Optimization

Routine work and control of simple events are handed to algorithms developed inside our agency product team, so specialists spend their time on strategy.

Our approach

Five components of Performance Marketing.

Each component feeds the next. Data quality shapes media decisions, media needs content that converts, and strategy shows where to scale, with AI support carrying the routine. Read it as a model for the work, not a fixed sequence.

  1. Data

    Make marketing data usable

    Link site events, catalogs, CRM and ad platforms so every system sees the same customer actions and value signals.

  2. Media

    Win the right demand with the right media

    Build a mix of paid search, AI search and paid social around demand, funnel stage and business economics.

  3. Content

    Turn attention into action with content

    Align creative, landing pages, lead assets, product content and follow-up so paid traffic has somewhere useful to go.

  4. Strategy

    Value-Oriented Strategy

    Look past clicks and leads to sales, orders, qualified opportunities and pipeline, wherever your data supports it.

  5. AI-Support

    Improve with AI and expertise

    Routine and simple-event control run on algorithms built by our own product team, while specialists validate results within measurement limits and focus on what to test next.

Industries

The same Performance Marketing system, tuned to your business model.

Performance Marketing works differently in every business model. E-commerce, consumer services and B2B SaaS convert in different ways, so they use different events, metrics and economics. Choose yours to see how the five components of Performance Marketing apply.

Performance marketing for e-commerce

We help e-commerce brands grow online sales, lower acquisition cost and raise return on ad spend, by connecting the storefront, product feed and ad platforms so campaigns optimize for revenue, not just traffic.

Audit My E-commerce Performance
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Data
Shopify, Google Tag Manager and GA4 web analytics with client-side and server-side tracking, Google Merchant Center, Meta Commerce Manager, TikTok and Pinterest catalogs, and product feed management (Lengow and similar tools).
Media
Google Ads Search, Shopping and Performance Max alongside Meta, TikTok and Pinterest, plus direct marketing: email and SMS flows built on Klaviyo.
Content
CRO for product and landing pages, AI-assisted product images and video, dynamic catalogs, social creative and email templates built for paid traffic.
Strategy
ROAS and margin targets by product cohort, budget split across channels, and value-based bidding, read by purchase value and cart behavior instead of campaign totals.
AI-Support
Algorithms from our product team watch feeds, budgets and anomalies and run routine checks, while specialists decide what to test next.

Performance marketing for consumer services

We help consumer service businesses turn clicks into confirmed bookings and bookings into revenue, by connecting forms, scheduling tools and CRM records so ad platforms learn from real customer outcomes.

Audit My Customer Acquisition

Illustrative booking flow with sample data.

Data
Bookings, appointment tools, forms, GA4, GTM, CRM records and offline conversion data unified into one view of what happened after the click.
Media
Google and Microsoft Search for local and high-intent demand, extended with Meta and relevant local or social channels.
Content
Service landing pages, lead forms and booking flows matched to intent, followed by segmented remarketing and triggered messages.
Strategy
Bookings, qualified inquiries, confirmed transactions, CAC, CPA and location-level performance, not form fills alone.
AI-Support
Algorithms monitor bookings, budgets and anomalies, while specialists segment by service, geography and time of day and bid against confirmed outcomes.

Performance marketing for B2B SaaS

We help B2B SaaS companies generate qualified pipeline instead of raw form fills, by connecting ad platforms, website visitor identification and CRM stages so budgets follow the deals that actually close.

Audit My Paid Media & Pipeline
Data
HubSpot, Salesforce and Calendly connected to GA4 and GTM, with CRM lifecycle events and offline conversion uploads that send pipeline-stage signals back to ad platforms.
Media
Lead generation in Search (Google, Microsoft and OpenAI Ads where available) and Social (LinkedIn, Reddit, selective Meta), plus remarketing to site visitors and target accounts.
Content
Case studies, white papers, webinars, quizzes and lead magnets with follow-up flows, plus Website Visitor Identification where law and consent allow it.
Strategy
Lead Qualification with clear MQL and SQL definitions, routing into the CRM pipeline, and reporting on opportunities, pipeline value and revenue, with attribution limits stated.
AI-Support
In-house algorithms score leads and flag stalled deals and spend anomalies, while specialists optimize toward qualified conversion signals and value-based bidding.

Expertise

Expertise across media, social and data.

Three skill families sit behind every engagement. Each is useful alone and stronger when connected to the other two.

Paid Search & AI Search Advertising

  • Google Ads
  • Microsoft Ads
  • OpenAI Ads

Search intent, Shopping, automated campaign formats where applicable, bidding and measurement. OpenAI Ads are used where available to the account and region.

Typical scope
  • Search and Shopping structure
  • Bidding strategy and value signals
  • AI-assisted campaign formats, tested with control
  • Search term and query analysis
Planning and buying media

Paid Social & Demand Generation

  • Meta Ads
  • TikTok
  • Pinterest
  • X
  • Reddit
  • LinkedIn
  • Nextdoor

Creative, audience strategy, remarketing, demand creation and contribution across the funnel. Upper-funnel contribution is read with directional methods, not promised as last-click attribution.

Typical scope
  • Creative testing and audience structure
  • Remarketing and segment tactics
  • Demand creation for the upper funnel
  • Contribution analysis across the media mix
Paid social media

Analytics, Data & Revenue Operations

  • GA4
  • GTM
  • Shopify
  • Meta Commerce Manager
  • Merchant Center
  • HubSpot
  • Salesforce
  • Klaviyo
  • Lengow
  • RB2B

Conversion APIs, catalogs and feeds. Data, pipeline, automation and AI analysis form the working core of performance marketing, not one more tagging task.

Typical scope
  • Conversion event and API design
  • Catalog and feed management
  • CRM stage and offline conversion mapping
  • Automation and triggered flows
Marketing analytics

AI-Powered Performance Marketing

Human decisions, amplified by AI-based control and recommendations.

AI monitors, compares and recommends. Specialists decide what each signal means, test it and choose whether to act.

Let us increase the performance of each of your Digital Assets

Concept only. Synthetic points, no real values or client results.

Performance Marketing Audit

Find the weak points in your paid media system.

The audit is a diagnostic of your current paid media, data and conversion setup. It shows where the weak points are and what to fix first.

What the audit examines

  • Tracking and signal qualityWhich events reach the platforms, and how reliably.
  • Campaign structure and spend allocationWhere budget goes compared with where value comes from.
  • Feeds and catalogsProduct data quality across Shopping and social catalogs.
  • Creative and landing-page fitWhether the message and page match the intent behind the click.
  • Sales and CRM attributionHow leads, bookings and revenue connect back to media.
  • AI-assisted opportunity mappingWhere analysis can speed up testing and decisions.

An audit gives clarity on weak points and priorities. It does not guarantee growth in any KPI.

Request your audit

Audit focus: E-commerce

Request received

Thank you. We will review your details and get back to you at the email you provided.

Audit deliverables

What you receive from the audit.

  1. 01

    Goals and growth potential

    Our assessment of your goals and how close you are to reaching them, including the potential for scaling or optimization given your request. We identify the problem areas and growth points of your Performance Marketing system.

  2. 02

    Competitive landscape

    We map the activity in your vertical across Search, Shopping, Social, and Display and Video, and identify where the best practices of your category can be applied.

  3. 03

    Analytics stack

    We assess the quality of your integrations, conversion event management and CAPI setup, then deliver a plan to improve your web and server-side tracking so campaigns perform better and hold up over time.

  4. 04

    Media portfolio

    We review your activity in Search, Social and Display: setup accuracy, targeting and semantics, content and ads, landing pages, channel interaction and the cross-media contribution of each channel.

  5. 05

    Growth plan and test hypotheses

    A detailed growth plan, with our hypotheses for testing and the order in which to run them.

Common questions

Who owns the ad accounts, tracking and data?

You do. Ad accounts, analytics, tag containers, product feeds and CRM data stay in your ownership, and we work inside them with the access you grant.

How is the work priced, and how long is the commitment?

Scope, channels and ad spend shape the price, so we confirm fees in writing after the audit, with media budget shown separately from our fees. Contract length and exit terms are agreed up front, before any work starts.

How quickly will we see results?

Tracking, feed and structure fixes usually show up first, because every later decision depends on them. How quickly revenue or pipeline moves depends on your budget, your sales cycle and how clean your data is today. B2B SaaS cycles are longer than e-commerce, so we set expectations by model rather than promising a date.

Which platforms do you work with?

For paid search: Google Ads, Microsoft Ads and OpenAI Ads where available (availability varies by account and region). For paid social: Meta Ads, TikTok, Pinterest, X, Reddit, LinkedIn and Nextdoor. For data and CRM: GA4, GTM, Shopify, Merchant Center, HubSpot, Salesforce, Klaviyo and conversion APIs.

Does the audit guarantee growth?

No. The audit shows where the opportunities are and how to test them. It does not guarantee growth in any KPI.

See where your paid media system can work harder.

Get a Performance Marketing Audit