Blog
16.06.2025
Control Mobile and Desktop Targeting in Your Performance Max Campaigns
13.06.2025
35 Million Meta Ads Users in Italy by 2025: Comprehensive Audience Breakdown by Age, Ad Placements, and Key Targeting Segments
06.06.2025
Find the Sweet Spot: CPC Benchmarks for Better Lead Generation
05.06.2025
Effective Use of X (Twitter) Audiences for B2B Marketing in 2025. 8 Targeting Examples Across 4 Industry Verticals.
29.05.2025
Apply our insights when launching video campaigns in Meta Ads to maximize impact across Performance and Brandformance metrics
27.05.2025
How We Improve Performance Marketing Results by Simply Adding a Price to the Ad — A Google Ads 2025 Case Study
27.05.2025
Learn more about where and how to flexibly control placements for your Performance Max, Demand Generation, and Video Action campaigns.
26.05.2025
Overview of Average CPM (Cost per 1,000 Impressions) Data for Meta Ads in 2025
23.05.2025
Learn more about where and how Performance Max ads are shown in 2025
01.05.2025
Get up-to-date information on average click-through rates (CTR) for Meta Ads in 2025. Understand what CTR to expect across different campaign types, industries, and audience segments.
28.10.2024
How Customer Credit Scoring Data Helps Meta Attract Higher-Quality Borrowers
22.06.2024
Strategize your actions with the learning agenda
05.10.2023
Based on my years of experience running digital performance campaigns
09.08.2022
Based on our years of experience running digital performance campaigns
26.05.2022
My name is Galina, and I’m co-founder at Affectgroup, a growth marketing agency.