Reddit Expands Ads API Integrations with Skai and Innovid

On August 11, 2026, Reddit announced the completion of its advertising API integrations with two major AdTech platforms, Skai and Innovid. Advertisers and agencies can incorporate Reddit Ads into their existing advertising management workflows, manage campaigns, and analyze performance alongside other advertising channels.

The partnerships began developing back in February 2026. The August announcement confirmed the expansion and completion of the integrations under the Reddit Ads API Partner Program.

What Are Skai and Innovid?

Skai, formerly known as Kenshoo, is an omnichannel advertising management platform. It combines planning, automation, optimization, and analytics tools for Search, Paid Social, and Retail Media.

Skai's main advantage is centralized management of advertising investments. An agency can analyze results from Google Ads, Microsoft Advertising, Meta, and other channels within a single system instead of manually assembling reports.

The platform is developing AI tools, including its marketing assistant Celeste, which helps analyze advertising performance data and identify optimization opportunities.

Innovid is an AdTech platform for creating advertising assets, launching campaigns, managing ad delivery, and measuring results.

Its Social Ads Manager is designed for centralized social media advertising management. Innovid is particularly focused on large advertisers managing significant volumes of creatives, accounts, and campaigns. Its tools allow advertisers to automate bulk asset uploads, configuration checks, and ad publishing.

In April 2026, Innovid introduced Hypermode, a system for automating the launch of social advertising campaigns. According to the company, it can reduce campaign preparation time by up to 80%. This is Innovid's own estimate, not an independently verified metric.

What Changed in Reddit's Integration With Skai?

On February 4, 2026, Skai announced a strategic partnership with Reddit. The initial phase included account connections, performance data retrieval, and the consolidation of Reddit reporting with other advertising channels.

For example, an agency running ads on Google, Meta, and Reddit can compare results in Skai's unified analytics interface. Reddit data also became available to the platform's analytics tools, including Celeste.

The next phase expanded campaign creation, asset management, and optimization capabilities. In August, Reddit confirmed the completion of the integration under its partner program. The range of available operations may depend on the integration version and the individual advertiser's access.

What Changed in Reddit's Integration With Innovid?

On February 17, 2026, Innovid announced general availability of Reddit Ads management through Social Ads Manager.

Unlike Skai's initial analytics-focused phase, Innovid's integration already allowed advertisers to create campaigns, upload creatives, manage advertising, track results, and perform optimization within Social Ads Manager at the time of its announcement.

For example, a large online retailer can prepare variations of advertising images and videos, then launch Reddit campaigns alongside Meta, TikTok, and other supported platforms.

The integration standardizes creative review and advertising asset management workflows across channels. This is particularly useful for advertisers managing dozens or hundreds of ads.

What Capabilities Do Advertisers Gain?

The integrations use the Reddit Ads API, which provides programmatic access to advertising account management, campaigns, and reporting.

Agencies can incorporate Reddit into their existing technology infrastructure without constantly switching between advertising platforms. Key use cases include centralized reporting, campaign creation and management through supported interfaces, bulk creative management, and automation of repetitive operations.

However, the platforms address different needs. Skai emphasizes omnichannel analytics, advertising investment management, and optimization. Innovid offers a stronger set of tools for creative management, launch automation, and standardized social advertising workflows.

For large agencies, this may reduce operational costs. However, the integrations do not change Reddit's ad delivery algorithms and do not, by themselves, guarantee lower CPA or higher ROAS.

As of October 2026, there is insufficient independent research on the impact of these integrations on campaign performance. Their main value lies in management convenience, scalability, and reduced manual work.

Sources

1. Reddit for Business: Reddit Expands Its Partner Ecosystem With Skai and Innovid, August 11, 2026. Reddit for Business
2. Skai: Skai Partners With Reddit Ads to Power AI-Driven Discovery, February 4, 2026. Skai
3. Innovid: Social Ads Manager Expands to General Availability of Reddit Campaign Management, February 17, 2026. Innovid
4. Innovid: Hypermode General Availability, April 21, 2026. Innovid