Nebraska Facebook & Instagram Audience in Meta Ads (2026)
This article summarizes the estimated reachable Facebook & Instagram audience in Nebraska and three audience segments available in Meta Ads targeting. Every number mentioned in the text below appears in the tables exactly as written.
Table of contents
Nebraska total addressable audience (Facebook & Instagram)
The estimated total reachable audience in Nebraska is 1,425,400. Overall, Nebraska is 52.5% female and 47.5% male.
By age, the largest group is 25–34 (24.7%), followed by 35–44 (18.7%) and 18–24 (17.0%).
Estimating potential reach, Total audience in Nebraska (Facebook & Instagram)
| Nebraska | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 130,400 | 166,900 | 134,100 | 103,400 | 89,200 | 124,500 | 748,500 |
| Male | 111,700 | 185,800 | 132,900 | 96,200 | 72,400 | 77,900 | 676,900 |
| Total | 242,100 | 352,700 | 267,000 | 199,600 | 161,600 | 202,400 | 1,425,400 |
| Share of Female | 53.9% | 47.3% | 50.2% | 51.8% | 55.2% | 61.5% | 52.5% |
| Share of Male | 46.1% | 52.7% | 49.8% | 48.2% | 44.8% | 38.5% | 47.5% |
| Age from the Total | 17.0% | 24.7% | 18.7% | 14.0% | 11.3% | 14.2% | 100.0% |
Age and gender snapshot for Nebraska
Two notes from the table:
- The 65+ audience is more female, with 61.5% female share.
- The 25–34 audience is more male, with 52.7% male share.
This highlights a meaningful gender split difference between 25–34 and 65+ audiences.
Engaged Shoppers in Nebraska
The estimated Engaged Shoppers audience in Nebraska is 779,600, which is 54.7% of the total Nebraska audience.
This segment is 56.5% female overall. The biggest age group inside Engaged Shoppers is 25–34 (21.8%), followed by 35–44 (20.8%).
Estimating potential reach, Engaged Shoppers in Nebraska (Facebook & Instagram)
| Nebraska | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 45,900 | 88,400 | 88,300 | 71,200 | 63,400 | 83,600 | 440,800 |
| Male | 38,400 | 81,400 | 73,500 | 56,300 | 44,000 | 45,200 | 338,800 |
| Total | 84,300 | 169,800 | 161,800 | 127,500 | 107,400 | 128,800 | 779,600 |
| Share of Female | 54.4% | 52.1% | 54.6% | 55.8% | 59.0% | 64.9% | 56.5% |
| Share of Male | 45.6% | 47.9% | 45.4% | 44.2% | 41.0% | 35.1% | 43.5% |
| Age from the Total | 10.8% | 21.8% | 20.8% | 16.4% | 13.8% | 16.5% | 100.0% |
| Share of Engaged Shoppers from Total Nebraska |
34.8% | 48.1% | 60.6% | 63.9% | 66.5% | 63.6% | 54.7% |
Technology Early Adopters in Nebraska
The estimated Technology Early Adopters audience in Nebraska is 29,600, which is 2.1% of the total Nebraska audience.
This segment leans male overall at 53.7% male share. The largest age group inside this segment is 35–44 (27.7%).
Estimating potential reach, Technology Early Adopters in Nebraska (Facebook & Instagram)
| Nebraska | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 1,000 | 2,400 | 3,400 | 2,500 | 2,100 | 2,300 | 13,700 |
| Male | 1,000 | 3,400 | 4,800 | 3,100 | 1,900 | 1,700 | 15,900 |
| Total | 2,000 | 5,800 | 8,200 | 5,600 | 4,000 | 4,000 | 29,600 |
| Share of Female | 50.0% | 41.4% | 41.5% | 44.6% | 52.5% | 57.5% | 46.3% |
| Share of Male | 50.0% | 58.6% | 58.5% | 55.4% | 47.5% | 42.5% | 53.7% |
| Age from the Total | 6.8% | 19.6% | 27.7% | 18.9% | 13.5% | 13.5% | 100.0% |
| Share of Technology Early Adopters from Total Nebraska |
0.8% | 1.6% | 3.1% | 2.8% | 2.5% | 2.0% | 2.1% |
Frequent International Travelers in Nebraska
The estimated Frequent International Travelers audience in Nebraska is 405,000, which is 28.4% of the total Nebraska audience.
Overall gender split is close to even: 50.5% female and 49.5% male. The largest age group inside this segment is 25–34 (26.7%), followed by 35–44 (21.0%).
Estimating potential reach, Frequent International Travelers in Nebraska (Facebook & Instagram)
| Nebraska | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 26,800 | 49,200 | 41,200 | 33,300 | 26,400 | 27,500 | 204,400 |
| Male | 26,900 | 59,100 | 43,700 | 30,400 | 21,300 | 19,200 | 200,600 |
| Total | 53,700 | 108,300 | 84,900 | 63,700 | 47,700 | 46,700 | 405,000 |
| Share of Female | 49.9% | 45.4% | 48.5% | 52.3% | 55.3% | 58.9% | 50.5% |
| Share of Male | 50.1% | 54.6% | 51.5% | 47.7% | 44.7% | 41.1% | 49.5% |
| Age from the Total | 13.3% | 26.7% | 21.0% | 15.7% | 11.8% | 11.5% | 100.0% |
| Share of Frequent International Travelers from Total Nebraska |
22.2% | 30.7% | 31.8% | 31.9% | 29.5% | 23.1% | 28.4% |