This draft summarizes the estimated reachable Facebook and Instagram audience in Louisiana, plus three signal based audience segments available in Meta Ads targeting.
Table of contents
Louisiana audience overview (Broad)
Louisiana’s estimated audience size on Facebook and Instagram is 2,091,300. The statewide audience is slightly female leaning overall (54.8% female). By age, the biggest groups are 25-34 (24.1%) and 35-44 (20.3%), with a fairly even tail across 45-54, 55-64, and 65+. Compared with the US average, Louisiana is slightly more female (54.8% vs 53.0%) and a bit more 45+ (41.8% vs 40.5%).
Estimating potential reach, Total audience in Louisiana (Facebook & Instagram)
| Louisiana | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 159,100 | 259,100 | 223,900 | 180,400 | 154,400 | 170,100 | 1,147,000 |
| Male | 129,500 | 245,300 | 200,700 | 146,100 | 115,200 | 107,500 | 944,300 |
| Total | 288,600 | 504,400 | 424,600 | 326,500 | 269,600 | 277,600 | 2,091,300 |
| Share of Female | 55.1% | 51.4% | 52.7% | 55.3% | 57.3% | 61.3% | 54.8% |
| Share of Male | 44.9% | 48.6% | 47.3% | 44.7% | 42.7% | 38.7% | 45.2% |
| Age from the Total | 13.8% | 24.1% | 20.3% | 15.6% | 12.9% | 13.3% | 100.0% |
Engaged Shoppers in Louisiana
Engaged Shoppers in Louisiana total 1,299,600, which is 62.1% of the overall Louisiana audience. This segment is more female leaning than the statewide baseline (58.6% female) and it becomes more common with age, peaking in 55-64 (71.8%) and staying high in 65+ (68.4%). Versus the US benchmark, Engaged Shoppers over index in Louisiana (62.1% of Broad vs 55.3% nationally, +6.8 pp) and the segment is also slightly more female (58.6% vs 56.6%).
Estimating potential reach, Engaged Shoppers in Louisiana (Facebook & Instagram)
| Louisiana | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 70,300 | 158,200 | 158,300 | 133,400 | 118,000 | 123,600 | 761,800 |
| Male | 50,500 | 128,300 | 124,000 | 93,000 | 75,600 | 66,400 | 537,800 |
| Total | 120,800 | 286,500 | 282,300 | 226,400 | 193,600 | 190,000 | 1,299,600 |
| Share of Female | 58.2% | 55.2% | 56.1% | 58.9% | 61.0% | 65.1% | 58.6% |
| Share of Male | 41.8% | 44.8% | 43.9% | 41.1% | 39.0% | 34.9% | 41.4% |
| Age from the Total | 9.3% | 22.0% | 21.7% | 17.4% | 14.9% | 14.6% | 100.0% |
| Share of Engaged Shoppers from Total Louisiana | 41.9% | 56.8% | 66.5% | 69.3% | 71.8% | 68.4% | 62.1% |
Technology Early Adopters in Louisiana
Technology Early Adopters in Louisiana total 40,000, or 1.9% of the overall Louisiana audience. The segment skews slightly male overall (54.5% male) and is most concentrated in 35-44 (28.0%) and 45-54 (22.8%), making it more mid career than youth heavy. At the national level, Technology Early Adopters are very similar in size (~2.0% of Broad vs 1.9% in Louisiana). Louisiana’s profile tilts a bit more toward 45-54 (22.8% vs 19.8% nationally) and less toward 65+ (10.5% vs 13.3%).
Estimating potential reach, Technology Early Adopters in Louisiana (Facebook & Instagram)
| Louisiana | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 1,000 | 3,000 | 4,600 | 4,100 | 3,200 | 2,300 | 18,200 |
| Male | 1,000 | 4,500 | 6,600 | 5,000 | 2,800 | 1,900 | 21,800 |
| Total | 2,000 | 7,500 | 11,200 | 9,100 | 6,000 | 4,200 | 40,000 |
| Share of Female | 50.0% | 40.0% | 41.1% | 45.1% | 53.3% | 54.8% | 45.5% |
| Share of Male | 50.0% | 60.0% | 58.9% | 54.9% | 46.7% | 45.2% | 54.5% |
| Age from the Total | 5.0% | 18.8% | 28.0% | 22.8% | 15.0% | 10.5% | 100.0% |
| Share of Technology Early Adopters from Total Louisiana | 0.7% | 1.5% | 2.6% | 2.8% | 2.2% | 1.5% | 1.9% |
Frequent International Travelers in Louisiana
Frequent International Travelers in Louisiana total 531,700, which is 25.4% of the overall Louisiana audience. The gender split is close to even (52.1% female). This segment is concentrated in 25-44 (25-34 is 25.0%, 35-44 is 21.7%) and remains meaningful through 45-54 before tapering in older brackets. Compared with the US benchmark, Travelers are less prevalent in Louisiana (25.4% of Broad vs 30.2% nationally, -4.8 pp). Inside the segment, Louisiana is slightly more weighted to 18-24 (12.0% vs 10.1% nationally) and less to 65+ (11.0% vs 12.6%).
Estimating potential reach, Frequent International Travelers in Louisiana (Facebook & Instagram)
| Louisiana | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 31,700 | 61,300 | 57,900 | 50,800 | 39,500 | 35,700 | 276,900 |
| Male | 32,200 | 71,400 | 57,600 | 41,500 | 29,200 | 22,900 | 254,800 |
| Total | 63,900 | 132,700 | 115,500 | 92,300 | 68,700 | 58,600 | 531,700 |
| Share of Female | 49.6% | 46.2% | 50.1% | 55.0% | 57.5% | 60.9% | 52.1% |
| Share of Male | 50.4% | 53.8% | 49.9% | 45.0% | 42.5% | 39.1% | 47.9% |
| Age from the Total | 12.0% | 25.0% | 21.7% | 17.4% | 12.9% | 11.0% | 100.0% |
| Share of Frequent International Travelers from Total Louisiana | 22.1% | 26.3% | 27.2% | 28.3% | 25.5% | 21.1% | 25.4% |