Idaho Facebook & Instagram Audience in Meta Ads (2026)
This page summarizes the estimated reachable Facebook & Instagram audience in Idaho, plus three signal-based audience segments available in Meta Ads targeting. All numbers in the narrative match the tables.
Table of contents
Idaho total addressable audience (Facebook and Instagram)
Idaho’s estimated audience size on Facebook and Instagram is 826,400. The audience is slightly female-leaning overall (52.3% female). The largest age group is 25–34 (24.1%), followed by 35–44 (19.0%).
Estimating potential reach, Total audience in Idaho (Facebook & Instagram)
| Idaho | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 60,900 | 95,400 | 79,700 | 68,000 | 57,400 | 70,600 | 432,000 |
| Male | 61,300 | 104,100 | 77,400 | 61,800 | 44,100 | 45,700 | 394,400 |
| Total | 122,200 | 199,500 | 157,100 | 129,800 | 101,500 | 116,300 | 826,400 |
| Share of Female | 49.8% | 47.8% | 50.7% | 52.4% | 56.6% | 60.7% | 52.3% |
| Share of Male | 50.2% | 52.2% | 49.3% | 47.6% | 43.4% | 39.3% | 47.7% |
| Age from the Total | 14.8% | 24.1% | 19.0% | 15.7% | 12.3% | 14.1% | 100.0% |
Engaged Shoppers in Idaho
The Engaged Shoppers segment in Idaho totals 500,900 people, which is 60.6% of the overall Idaho audience. It becomes more common with age, peaking at 69.8% in 55–64 and staying high at 67.8% in 65+. The segment also leans more female than the state baseline (55.7% female overall).
Estimating potential reach, Engaged Shoppers in Idaho (Facebook & Instagram)
| Idaho | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 26,300 | 56,700 | 56,000 | 48,400 | 41,900 | 49,600 | 278,900 |
| Male | 24,700 | 53,100 | 47,600 | 38,500 | 28,900 | 29,200 | 222,000 |
| Total | 51,000 | 109,800 | 103,600 | 86,900 | 70,800 | 78,800 | 500,900 |
| Share of Female | 51.6% | 51.6% | 54.1% | 55.7% | 59.2% | 62.9% | 55.7% |
| Share of Male | 48.4% | 48.4% | 45.9% | 44.3% | 40.8% | 37.1% | 44.3% |
| Age from the Total | 10.2% | 21.9% | 20.7% | 17.3% | 14.1% | 15.7% | 100.0% |
| Share of Engaged Shoppers from Total Idaho |
41.7% | 55.0% | 65.9% | 66.9% | 69.8% | 67.8% | 60.6% |
Technology Early Adopters in Idaho
Technology Early Adopters in Idaho total 26,300 people (3.2% of the overall Idaho audience). The segment skews slightly male overall (52.1% male) and is most concentrated in 35–44, where it reaches 4.2% of that age group’s total Idaho audience.
Estimating potential reach, Technology Early Adopters in Idaho (Facebook & Instagram)
| Idaho | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 1,000 | 2,600 | 3,000 | 2,300 | 2,000 | 1,700 | 12,600 |
| Male | 1,000 | 3,400 | 3,600 | 2,700 | 1,500 | 1,500 | 13,700 |
| Total | 2,000 | 6,000 | 6,600 | 5,000 | 3,500 | 3,200 | 26,300 |
| Share of Female | 50.0% | 43.3% | 45.5% | 46.0% | 57.1% | 53.1% | 47.9% |
| Share of Male | 50.0% | 56.7% | 54.5% | 54.0% | 42.9% | 46.9% | 52.1% |
| Age from the Total | 7.6% | 22.8% | 25.1% | 19.0% | 13.3% | 12.2% | 100.0% |
| Share of Technology Early Adopters from Total Idaho |
1.6% | 3.0% | 4.2% | 3.9% | 3.4% | 2.8% | 3.2% |
Frequent International Travelers in Idaho
Frequent International Travelers in Idaho total 254,900 people, or 30.8% of the total Idaho audience. The overall gender split is nearly even (49.9% female). The segment is strongest in 25–34 at 32.2% of that age group’s total, stays steady across 35–64, then drops to 26.7% in 65+.
Estimating potential reach, Frequent International Travelers in Idaho (Facebook & Instagram)
| Idaho | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 15,800 | 28,400 | 23,500 | 22,500 | 18,700 | 18,400 | 127,300 |
| Male | 19,900 | 35,900 | 24,900 | 20,000 | 14,200 | 12,700 | 127,600 |
| Total | 35,700 | 64,300 | 48,400 | 42,500 | 32,900 | 31,100 | 254,900 |
| Share of Female | 44.3% | 44.2% | 48.6% | 52.9% | 56.8% | 59.2% | 49.9% |
| Share of Male | 55.7% | 55.8% | 51.4% | 47.1% | 43.2% | 40.8% | 50.1% |
| Age from the Total | 14.0% | 25.2% | 19.0% | 16.7% | 12.9% | 12.2% | 100.0% |
| Share of Frequent International Travelers from Total Idaho |
29.2% | 32.2% | 30.8% | 32.7% | 32.4% | 26.7% | 30.8% |