Paraguay Facebook and Instagram audience in Meta Ads: reach estimates and key segments
Data source for audience estimates in Paraguay
The data was retrieved via the Meta Marketing API and may differ from the audience forecast shown in Ads Manager. The tables reflect the minimum available audience estimate for Advantage Placements, with no overlap with any additional targeting layers.
These figures are useful for planning technical reach (how many accounts can potentially be reached). In practice, this type of estimate is often directionally comparable to the Reach you see in the ad account, but converting “users” into an estimate of real people (not accounts) requires separate calibration and transformation.
Table of contents
Paraguay: overall Meta Ads audience profile
Broad audience 18+ (All Broad): 4,383,600
In Paraguay, the reachable Meta Ads audience in this dataset is nearly gender-balanced with a slight female lead (Female: 2,202,500; Male: 2,181,100). By age, the largest band is 25–34 (1,451,300), followed by 35–44 (891,700) and 18–24 (1,001,200). Older bands are smaller (55+: 522,300; 45–54: 517,100).
Across segment penetration within Broad, Frequent International Travelers is the largest layer in Paraguay in this dataset (Share of Broad: 35.22%). Engaged Shoppers is smaller overall (Share of Broad: 24.81%) and is strongest in the 25–34 and 55+ bands. Parents (All) is smaller overall (Share of Broad: 9.09%) and concentrates in the 35–54 bands. Technology Early Adopters is relatively small (Share of Broad: 0.82%) and is typically treated as a signal segment rather than a primary scaling pool.
Broad audience 18+ in Paraguay across Facebook and Instagram
This is the baseline reachable Facebook and Instagram audience in Paraguay for ages 18+ with Advantage Placements, with no additional filters. It is the reference point used to compute “Share of Broad” for every other segment.
Estimating potential reach, Broad audience 18+ in Paraguay (Facebook & Instagram)
| All Broad 18+ | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 517,600 | 719,900 | 437,200 | 257,500 | 270,300 | 2,202,500 |
| Male | 483,600 | 731,400 | 454,500 | 259,600 | 252000 | 2,181,100 |
| Total | 1,001,200 | 1,451,300 | 891,700 | 517,100 | 522,300 | 4,383,600 |
Engaged Shoppers in Paraguay
Segment size: 1,087,400. Share of Broad: 24.81%.
Engaged Shoppers in Paraguay is close to gender-balanced in this dataset (Female: 552,300; Male: 535,100). Penetration rises from 17.53% in 18–24 to 25.65% in 25–34 and peaks in 35–44 (28.52%). It dips slightly in 45–54 (26.47%) and rises again in 55+ (28.41%). For planning, this suggests a stable shopping intent signal across adult age bands with a mild mid-age peak in this dataset.
Estimating potential reach, Engaged Shoppers in Paraguay (Facebook & Instagram)
| Engaged Shoppers, 18+ | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 91,100 | 189,800 | 125,700 | 67,700 | 78,000 | 552,300 |
| Male | 84,400 | 182,500 | 128,600 | 69,200 | 70400 | 535,100 |
| Total | 175,500 | 372,300 | 254,300 | 136,900 | 148,400 | 1,087,400 |
| Share of Broad | 17.53% | 25.65% | 28.52% | 26.47% | 28.41% | 24.81% |
Frequent International Travelers in Paraguay
Segment size: 1,543,700. Share of Broad: 35.22%.
Frequent International Travelers in Paraguay skews male in this dataset (Female: 735,200; Male: 808,500). Penetration rises from 29.41% in 18–24 to 36.25% in 25–34, then remains similar in 35–44 (37.61%) and 45–54 (36.82%). It peaks slightly in 55+ (37.78%). For planning, this indicates a travel signal that is fairly consistent across adult cohorts in this dataset.
Estimating potential reach, Frequent International Travelers in Paraguay (Facebook & Instagram)
| Frequent International Travelers, 18+ | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 131,000 | 241,800 | 159,700 | 95,200 | 107,500 | 735,200 |
| Male | 163,500 | 284,300 | 175,700 | 95,200 | 89800 | 808,500 |
| Total | 294,500 | 526,100 | 335,400 | 190,400 | 197,300 | 1,543,700 |
| Share of Broad | 29.41% | 36.25% | 37.61% | 36.82% | 37.78% | 35.22% |
Parents (All) in Paraguay
Segment size: 398,500. Share of Broad: 9.09%.
Parents (All) in Paraguay is concentrated in the 35–54 bands in this dataset. Penetration is minimal in 18–24 (0.20%) and rises in 25–34 (4.00%), then increases sharply in 35–44 (19.91%) and peaks in 45–54 (21.12%). It declines in 55+ (9.90%). This is best read as a signal of how Meta classifies “Parents (All)” within this targeting definition, rather than a direct proxy for parenthood rates in Paraguay overall.
Estimating potential reach, Parents (All) in Paraguay (Facebook & Instagram)
| Parents (All) | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 1,000 | 46,000 | 116,800 | 68,100 | 32,900 | 264,800 |
| Male | 1,000 | 12,100 | 60,700 | 41,100 | 18800 | 133,700 |
| Total | 2,000 | 58,100 | 177,500 | 109,200 | 51,700 | 398,500 |
| Share of Broad | 0.20% | 4.00% | 19.91% | 21.12% | 9.90% | 9.09% |
Technology Early Adopters in Paraguay
Segment size: 36,100. Share of Broad: 0.82%.
Technology Early Adopters in Paraguay is close to gender-balanced in this dataset (Female: 17,600; Male: 18,500). Penetration is relatively stable across cohorts, at 0.69% in 18–24, 0.79% in 25–34, and peaks slightly in 35–44 (0.93%) and 45–54 (0.95%). It declines slightly in 55+ (0.86%). In planning, this segment is typically treated as a signal layer for testing tech and innovation positioning rather than a primary scaling pool.
Estimating potential reach, Technology Early Adopters in Paraguay (Facebook & Instagram)
| Technology Early Adopters, 18+ | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 3,300 | 5,400 | 4,100 | 2,400 | 2,400 | 17,600 |
| Male | 3,600 | 6,100 | 4,200 | 2,500 | 2100 | 18,500 |
| Total | 6,900 | 11,500 | 8,300 | 4,900 | 4,500 | 36,100 |
| Share of Broad | 0.69% | 0.79% | 0.93% | 0.95% | 0.86% | 0.82% |