Nextdoor audience in Nashville, TN: min monthly reach snapshot
This Nashville snapshot reflects the audience estimates available in the Nextdoor Ads interface for Nashville, TN, US.
The numbers below reflect minimum estimated monthly reach from the Nextdoor Ads interface. This is not a count of unique users. Think of it as a practical gauge of how much local scale you can plan around.
Demographics
Nashville’s Nextdoor audience here is a bit below 80,000 on the minimum estimate, which makes it more compact than larger metro snapshots but still usable for local campaign planning. The profile is clearly older-leaning, with 55+ representing the largest share of the known-age audience by a wide margin. At the same time, the Unknown age portion is meaningful enough that the demographic picture should be treated as directional rather than perfectly exact.
On gender, the audience skews female overall, while Unknown gender is large enough to matter operationally. In practice, that means you can plan around a female-leaning mix, but you should still expect some fuzziness when layering age and gender too aggressively in campaign planning.
Nextdoor audience in Nashville, TN (Min Monthly Reach)
| Nashville, TN Min Monthly Reach | Unknown | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 5,200 | 900 | 2,900 | 5,300 | 6,700 | 22,000 | 43,000 |
| Male | 3,900 | 700 | 1,900 | 3,400 | 4,100 | 11,000 | 25,000 |
| Unknown | 6,200 | 100 | 200 | 300 | 200 | 2,000 | 9,000 |
| Total | 15,300 | 1,700 | 5,000 | 9,000 | 11,000 | 35,000 | 77,000 |
Interest segments
The interest table is best read as range planning. “Min” is your conservative baseline for likely scale, while “Max” shows how large the segment can become depending on how Nextdoor expands matching.
In Nashville, the biggest scalable buckets lean toward home and lifestyle intent, especially home improvement, gardening, health, and pet ownership. Broader consumer categories such as automotive, finance, and travel also offer workable planning scale, making the mix practical for local services, home-related offers, and neighborhood-driven demand.
A few segments stand out. Recent Mover - 6 Months can be useful for real estate, relocation, moving, utility, and home service campaigns, even though the audience is not especially large. Declared Parents and Lifestyles - Parents and Family can also work, but they should be read as broad family signals rather than tightly qualified parent audiences. Small Business Decision Makers and Owners is narrower here, though it can still be worth testing when local SMB visibility matters more than pure scale.
Nextdoor interest segments in Nashville, TN (Min/Max Monthly Reach)
| Interests (Nashville, TN) | Min Monthly Reach | Max Monthly Reach |
|---|---|---|
| Automotive | 21,000 | 130,000 |
| Books | 17,000 | 111,000 |
| Caring for Aging Parents | 6,500 | 46,000 |
| Declared Parents | 9,200 | 63,000 |
| Early Adopter to New Technology | 13,000 | 90,000 |
| Finance | 20,000 | 128,000 |
| Follows High School | 8,500 | 58,000 |
| Food Delivery | 13,000 | 91,000 |
| Gardening & Landscape | 29,000 | 174,000 |
| Health | 27,000 | 164,000 |
| Home Improvement & DIY | 34,000 | 202,000 |
| Home security | 12,000 | 85,000 |
| Insurance | 11,000 | 78,000 |
| Lifestyles - Parents and Family | 22,000 | 140,000 |
| Pet Owners | 27,000 | 164,000 |
| Professional Sports Fans | 3,300 | 25,000 |
| Real Estate | 13,000 | 91,000 |
| Recent Mover - 6 Months | 3,400 | 25,000 |
| Small Business Decision Makers and Owners | 2,800 | 21,000 |
| Style & Fashion | 6,600 | 47,000 |
| Travel | 21,000 | 131,000 |