Blog
08.27.2025
Discover TikTok’s audience in the USA. A quick breakdown of total capacity by demographics.
08.25.2025
Discover the power of Latin America’s digital landscape: over 470 million adults use Facebook and Instagram across the region, with Brazil alone reaching 160 million.
08.21.2025
Europe’s Meta Ads Audience: Insights on Facebook, Instagram & Audience Network
08.20.2025
Unlocking Asia’s Meta Ads Market: 1.3 Billion Users and Nearly a Quarter as Engaged Shoppers, Offering Unique Opportunities for Business Growth in Digital Advertising
08.18.2025
Africa’s Meta Ads audience, broken down by country, demographics, and online shopping activity.
08.15.2025
Explore detailed benchmarks of Facebook and Instagram Ads audiences in the US. Numbers by age, gender, and placements with full-funnel insights.
08.15.2025
Discover the full breakdown of Meta Ads reach in Australia — 20.5M adults in 2025, with detailed age, gender, and placement insights across Facebook and Instagram.
08.14.2025
With over 9 in 10 adults reachable via Facebook, Instagram, and their extended placements, Meta can serve as a central pillar of a paid media strategy.
07.21.2025
500+ Million Meta Ads Users: Explore all the audience insights for Facebook and Instagram in India
07.21.2025
Key media trends for Meta Ads in Mexico. Overall audience size, demographics, and usage of individual services. Analysis by Affect Group.
07.19.2025
Key insights into the Meta Ads audience in Singapore in 2025. Demographics and placements. Analysis by Affect Group
07.18.2025
Key insights into the Meta Ads audience in Germany in 2025. Demographic characteristics of the audience and usage of individual placements. Analysis by Affect Group
07.15.2025
Key insights into the Meta Ads audience in Brazil in 2025. Demographics and placements. Analysis by Affect Group
06.16.2025
Control Mobile and Desktop Targeting in Your Performance Max Campaigns
06.13.2025
35 Million Meta Ads Users in Italy by 2025: Comprehensive Audience Breakdown by Age, Ad Placements, and Key Targeting Segments
06.06.2025
Find the Sweet Spot: CPC Benchmarks for Better Lead Generation
06.05.2025
Effective Use of X (Twitter) Audiences for B2B Marketing in 2025. 8 Targeting Examples Across 4 Industry Verticals.
05.29.2025
Apply our insights when launching video campaigns in Meta Ads to maximize impact across Performance and Brandformance metrics
05.27.2025
Learn more about where and how to flexibly control placements for your Performance Max, Demand Generation, and Video Action campaigns.
05.27.2025
How We Improve Performance Marketing Results by Simply Adding a Price to the Ad — A Google Ads 2025 Case Study