Total Reach and Demographics of TikTok’s U.S. Audience
The American TikTok audience is more than 137 million users available for advertising. We collected the data based on the lower-bound estimate from the TikTok Ads Manager forecasting tool.
This estimation indicates the number of users who may be reached with your ads during any upcoming 30-day period.
Total audience: 137,857,000
Male audience: 72,227,000
Female audience: 65,630,000
As in other countries, TikTok’s audience in the USA is relatively young. The share of users aged 18–24 is about 17%, and those aged 25–34 make up around 24%. However, compared to other markets, the American TikTok audience stands out for its strong presence among older groups. The share of users aged 35+ approaches 59%.
We compiled detailed data on the age and gender structure of the audience based on TikTok’s forecasting tool. The XLSX table is available for download.
| Age Group | Male | Female | Total |
|---|---|---|---|
| 18-24 | 10,544,000 | 13,085,000 | |
| 25-34 | 17,649,000 | 15,830,000 | |
| 35-44 | 16,920,000 | 15,139,000 | |
| 45-54 | 11,247,000 | 10,353,000 | |
| 55+ | 15,867,000 | 11,223,000 | |
| Total | 72,227,000 | 65,630,000 | 137,857,000 |