ZoomInfo Becomes a Data Partner for Salesforce Hunter Sales Agent

On October 15, 2026, ZoomInfo announced a partnership with Salesforce as part of the launch of Hunter, a new AI agent for outbound B2B sales built into Sales Cloud.

Hunter brings together internal Salesforce CRM data and external ZoomInfo market information. This allows the agent to research target companies, find potential customers, set priorities, and prepare personalized messages directly in the Salesforce interface.

ZoomInfo is one of the main data providers. The partnership is not exclusive: Salesforce also works with other B2B Intelligence platforms.

Hunter: An AI Agent for Outbound Sales

Hunter is part of Agentforce, Salesforce's platform for automating enterprise processes with AI agents. Unlike standalone tools for generating emails or finding contacts, Hunter is designed to perform sequential tasks in the Sales Pipeline. The agent uses the history of customer interactions: calls, emails, notes, and deal information.

For example, a head of sales can assign a task: "Find potential customers among technology companies that are expanding their sales teams, and prepare personalized outreach." Hunter studies the available CRM data, identifies suitable accounts, and creates a plan for next steps.

A distinctive feature of the product is support for long-running workflows. The agent can retain context and continue performing tasks over several days or weeks, adjusting the plan as new information comes in. At the same time, actions that require a human decision must be approved by a manager.

What Data ZoomInfo Provides

ZoomInfo connects to Hunter through GTM.AI, the infrastructure for accessing GTM Context Graph data. According to ZoomInfo, its database includes more than 100 million companies, 500 million contacts, and billions of signals.

Several categories of information are available to Hunter:

• Firmographic Data: industry, company size, location, and other characteristics.
• Contact Data: information about employees and their job titles.
• Organizational Structure: organizational relationships and potential Buying Committee members.
• Intent Signals: indications of interest in certain products or solution categories.
• Company News: news about funding, appointments, and business changes.

The main difference from regular CRM use is that Hunter can discover information that is not yet in Salesforce. For example, the CRM contains a company that a manager talked to several months ago. ZoomInfo reports the appointment of a new head of the company's commercial division. Hunter can use this event as a reason to research the account again, find the relevant contacts, and suggest the next step.

However, the presence of a signal does not prove that the company is ready to buy. It is additional information for decision-making, not a confirmed intent to purchase the product.

Automating Account Research and Contact Search

One of the main integration scenarios is preparing information about target accounts. For example, a B2B SaaS company sells a marketing analytics system. Hunter can research organizations that match the Ideal Customer Profile and use ZoomInfo data to identify suitable employees. After that, the agent matches the information found against existing Salesforce contacts and deals.

As a result, the manager can get:

• A list of promising companies.
• Information about changes within accounts.
• Relevant employees who are missing from the CRM.
• The context of previous interactions.
• Suggestions for the next action.
• Drafts of personalized emails.

This makes it possible to reduce manual searching for information across several B2B Intelligence systems. At the same time, the accuracy of contact identification depends on the quality of the source ZoomInfo data. The presence of a contact in the database does not guarantee that their job title, email address, or role in decision-making is up to date. Before launching Outreach, critical information needs to be verified.

Personalized Messages Based on CRM and Buying Signals

Hunter uses Salesforce interaction history and external ZoomInfo information to prepare communications. For example, a potential customer previously discussed purchasing a product but postponed the decision. Later, ZoomInfo detects a new funding round for the company. Hunter can match these events and suggest reaching out again. The prepared message will take into account both the previous conversation and the new event.

Another scenario is detecting a new head of a division who may be interested in the product being offered. The agent can suggest the appropriate contact person and prepare a draft email.

However, personalization is not the same as automatic sending. Salesforce provides control over the agent's actions through existing permissions and approval mechanisms. The manager can review the proposed text before sending.

Integration Directly Into Salesforce Sales Cloud

ZoomInfo data is available to Hunter without the need to open a separate ZoomInfo interface. According to Salesforce, basic access to the ZoomInfo information included in Hunter does not require a separate contract with ZoomInfo.

This is an important difference from the traditional use of B2B Intelligence platforms, where a company purchases a subscription on its own and integrates it with the CRM. However, built-in access should not be equated with the full functionality of a standalone ZoomInfo subscription. The exact amount of data, usage limitations, and terms for advanced capabilities need to be checked in Salesforce's commercial documentation.

For companies that already use ZoomInfo inside Salesforce, the new agent becomes an additional way to access existing information. Hunter works with Salesforce permissions, and the use of ZoomInfo data is subject to the corresponding access rules. The organization can control which data the agent used, which actions it suggested, and who approved them.

What the Integration Means for B2B Marketing and ABM

For Account-Based Marketing, the partnership expands the capabilities for working with target accounts directly in the CRM. The marketing team can build the ICP and Target Account Lists, while the commercial division can use external ZoomInfo signals to refine priorities.

For example, a company can identify several hundred organizations that match the ICP. Hunter helps research these accounts, find suitable employees, and prepare personalized outreach. For B2B SaaS, the scenarios of identifying new Buying Committee members, re-engaging inactive deals, and finding potential customers outside the existing CRM are especially useful.

At the same time, Hunter does not replace a full-fledged ABM platform. Managing ad campaigns, Website Visitor Identification, measuring ABM performance, and building end-to-end analytics remain separate tasks.

Hunter Availability

As of the partnership announcement date, October 15, 2026, Salesforce Hunter was in pilot operation. General availability was planned for November 2026.

Hunter capabilities are part of the Salesforce Sales Cloud and Agentforce ecosystem, but final availability depends on the organization's licensing and configuration. The companies did not disclose the separate cost of the built-in ZoomInfo integration.

In the official announcement, Salesforce stated that the partner's basic data is provided inside Hunter without a separate contract. This does not mean that all ZoomInfo products and data become free.

ZoomInfo and Salesforce Hunter: What the Partnership Means

ZoomInfo is a B2B Intelligence platform that provides information about companies, contacts, organizational structure, and buyer signals. Salesforce Hunter is an AI agent for outbound sales that uses CRM context and external data sources to research accounts, find potential customers, and prepare next steps.

The partnership brings together two types of information: internal Salesforce sales history and external ZoomInfo market data. For B2B companies, this reduces the amount of manual account research and helps sales teams use new signals when planning Outreach.

At the same time, effectiveness depends on data accuracy, ICP quality, correct contact qualification, and the managers' subsequent work with potential customers.

Sources

1. ZoomInfo — Hunter Data Partnership, October 15, 2026
2. Salesforce — New Agentforce AI Agents
3. Salesforce — Sales Cloud
4. Salesforce — Long-Running Agent Workflows
5. Demandbase — Flagship Data Partner for Hunter