Cloudinary Introduces AI Agents for DAM and Updates Klaviyo Connect App

On October 22, 2026, Cloudinary introduced an update to its Digital Asset Management (DAM) platform that includes three specialized AI agents for managing media libraries, expanded search and automation tools, and new Klaviyo integration capabilities for personalizing email campaigns.

The main change was the introduction of Taxonomy Agent, Search Agent, and Workflow Agent. They make it possible to work with digital assets through natural-language requests: finding images and videos, managing metadata, and creating automation workflows. Changes remain under user control and are performed within Cloudinary’s existing permissions system. In the same October overview, the company also presented developments to the Klaviyo Connect App, which connects Cloudinary’s media library with Klaviyo email campaigns and automations.

AI Agents for Digital Asset Management

Cloudinary added AI agents directly to the Assets interface, which is designed to manage corporate images, videos, and other media files. The new functionality allows users to describe tasks in ordinary language instead of configuring filters, metadata forms, and automation workflows step by step.

Users can open the Chat with AI panel, select the appropriate agent, and describe a task. Depending on the context, the system retrieves information about the current file, a selected group of assets, or the full media library available to the user. The agents use actual Cloudinary data, including file names, folders, tags, structured fields, and digital asset information.

Three specialized tools are provided for different tasks: Taxonomy Agent, Search Agent, and Workflow Agent. The functionality is available in beta to Cloudinary Assets Enterprise customers by request. An administrator must enable the relevant agents in platform settings.

Agent suggestions can be reviewed and adjusted before they are applied. The agents should not change the media library or create automations on their own without user confirmation.

Taxonomy Agent: Metadata and File Classification

Taxonomy Agent is designed to create and maintain a consistent metadata structure across a corporate media library. It works with three main types of Cloudinary data: tags, contextual metadata, and structured metadata.

For example, a marketing team can ask the agent to find images with missing Campaign field values, identify duplicate categories, or propose a consistent system for naming markets and product lines. Taxonomy Agent can create definitions for new structured fields and suggest allowed values, naming rules, and data validation rules.

The agent also allows metadata to be updated in bulk across multiple selected assets. If an employee selects a group of photos from a particular advertising campaign, they can ask the agent to add a common set of tags, complete missing fields, or correct inconsistent values.

Working with existing metadata and changing the classification structure remain controlled operations. Users can review proposed actions before making changes. For companies with large media libraries, this functionality reduces manual asset classification work and helps maintain consistent file organization rules.

Search Agent: Finding Images and Videos With Natural Language

Search Agent enables digital asset searches without manually constructing complex queries. Users describe the materials they need in natural language, and the agent converts the request into Cloudinary search criteria.

For example, a marketer can ask: “Find approved hero images for the summer campaign intended for the Asian market that are visually similar to our previous beach advertising.” Search Agent can combine multiple criteria, including file names, folders, tags, structured metadata, dates, formats, and visual similarity.

Unlike a basic search by file name, this approach makes it possible to find images based on their content and intended use. Cloudinary Visual Search is used for visual criteria. Search Agent also supports follow-up requests within the same conversation, such as limiting results to vertical images or excluding assets belonging to a particular brand.

The agent searches only files available under the user’s permissions. It does not grant access to private collections or other materials outside those permissions. Search Agent access includes Visual Search; if that feature is not enabled in an account, the user may need to contact Cloudinary support.

Workflow Agent: Creating MediaFlows Automations With Text Instructions

The third tool, Workflow Agent, is designed to plan automated processes for managing media files. It is integrated with MediaFlows, Cloudinary’s system for creating workflows that process and move digital assets. Users describe the required sequence of actions, and the agent proposes the corresponding workflow.

For example: “When a designer uploads a new product photo, check the required metadata, add tags, run moderation, and notify the team when the review is complete.” From this request, Workflow Agent can prepare a sequence of MediaFlows triggers, conditions, and actions.

Supported scenarios include assigning tags, updating metadata, applying transformations, moderation, sending notifications, and interacting with external systems. The agent also lets users refine the initial workflow through a conversation, such as adding an exception for a particular file category or changing the conditions for sending notifications.

Once the workflow has been prepared, the system presents it for review. Workflow Agent does not save or run a proposed automation without user confirmation. This matters for companies whose digital asset processes involve legal approvals, brand requirements, and publication controls.

AI Agents Work Within Existing Permissions

The new agents are integrated with Cloudinary’s existing access management system. They receive only the context available to the employee. For example, if a user can work with a particular brand’s images, the agent should not gain additional permissions to change assets belonging to other departments.

Agent capabilities are managed by administrators through AI Agents settings in Console Settings. The interface allows users to inspect how a request is processed and review proposed actions before applying them. Agents can also be launched in the context of a specific file, its preview, or a selected group of assets.

This allows AI to be used within standard editorial workflows without manually listing file names or identifiers. For Enterprise customers, the approach combines automation of routine operations with existing corporate access controls and approval procedures.

Klaviyo Connect App: Using Cloudinary Media in Email Campaigns

Cloudinary also presented Klaviyo Connect App capabilities in its October update. The app itself was released on August 30, 2026, and received additional personalization and content management tools in September and October.

The integration enables Cloudinary images, videos, and dynamic templates to be used directly in Klaviyo emails. Its primary mechanism is Universal Content Blocks. Rather than uploading separate copies of images to Klaviyo, the app can create blocks that reference the original Cloudinary files.

When an image is updated or regenerated in Cloudinary, the changes are automatically reflected in Klaviyo emails and automated sequences that use the corresponding block. For example, an online store can use the same graphic banner in several email campaigns and triggered flows. When the image is updated in Cloudinary, all linked blocks refer to its current version.

This synchronization applies specifically to blocks using Cloudinary links. If a user instead uploads a copy of an image to the Klaviyo library, the copy no longer updates automatically.

Personalizing Images With Klaviyo Data

Klaviyo Connect App supports dynamic Cloudinary images whose content changes for individual email recipients. Personalization can use customer profile data and information about Klaviyo events.

For example, an image in an email can display the recipient’s name, city, personalized offer, or a product photo associated with an Added to Cart event. Post-purchase emails can use fields from a Placed Order event, including information about the purchased product.

Dynamic images are created from Cloudinary templates. When preparing an email, the marketer specifies which text or graphic elements should change depending on recipient data. For example, one advertising banner template can be used for multiple buyers while showing each buyer their own product and personalized message.

The integration provides default values when required data is missing. Before saving, users can preview the result for a specific Klaviyo profile using its data and events. Correct personalization requires the relevant attributes or events to be available in Klaviyo. Emails using data from a specific event must also be triggered through an appropriate automated flow.

Analytics for Creative Assets Used in Klaviyo

On October 27, Cloudinary released version 0.5.0 of Klaviyo Connect App with additional analytics for Universal Content Blocks. The Links to Klaviyo section added performance data for blocks used in email campaigns.

For each block, users can view clicks, Click Rate, the campaigns in which it was used, and attributed revenue. Analysis periods of the last 7, 30, and 90 days are available. For example, a marketer can determine which graphic blocks are used across multiple campaigns and how many clicks and how much attributed revenue are associated with their placements.

This helps evaluate the use of individual visual assets and select creative materials for reuse. However, attributed revenue does not measure the incremental effect of a particular image on sales. It reflects results under Klaviyo’s reporting model. Users who connected the integration earlier must reauthorize Klaviyo in the app settings to access the new analytics.

Protecting Public Collections With One-Time Codes

On October 22, Cloudinary also updated external access controls for digital asset collections. When creating a public link, users can now require visitors to verify their email addresses with a one-time code. Administrators can additionally restrict the list of permitted addresses or allow access only to users from specified email domains.

For example, a company can share media assets with an external agency while restricting access to employees using the partner’s email domain. Without this verification, anyone holding the public link could potentially view and download the collection’s contents.

The new mechanism provides more precise control over the distribution of materials intended for partners, advertising contractors, or preliminary review. External collection sharing is among the premium features of Assets Enterprise.

Improvements to the Figma Plugin and Chrome Extension

The October update also affected tools for working with Cloudinary through third-party applications. The Figma Plugin added support for structured metadata when exporting files. Users can now fill in required and optional fields before uploading materials to the media library. Missing or invalid values are highlighted before export.

The plugin also added the ability to track which Figma documents use particular Cloudinary assets. This helps teams find designs related to images or templates that need to be updated. Support for complex layouts, named transformations, and export at 1x, 2x, and 3x scale was also expanded for dynamic images.

The Cloudinary Chrome Extension, which is in beta, received an improved dynamic template selector. Its interface now includes cards showing design previews, canvas size, and the number of variables, along with filters matching the Console search capabilities. These changes simplify access to corporate media assets from design and marketing tools without repeatedly switching to the main media library.

Cloudinary: Media Management and Marketing Content Personalization

Cloudinary is a platform for managing, processing, and delivering images and videos. Its Assets product provides Digital Asset Management for storing, organizing, classifying, and sharing media files.

The October updates advance two areas of the platform. The first is digital asset management automation through AI agents. Taxonomy Agent helps maintain metadata quality, Search Agent simplifies finding materials, and Workflow Agent makes it possible to design MediaFlows processes using natural language.

The second is the use of corporate media libraries in marketing communications. Klaviyo Connect App connects Cloudinary images, videos, and dynamic templates with email campaigns and triggered flows. For ecommerce companies, the integration enables centralized management of email marketing visuals and image personalization based on buyer data.

For large marketing and content teams, AI agents help organize files, accelerate creative asset searches, and reduce manual metadata work. However, AI agent features remain in limited beta, and their suggestions require human approval. Automation effectiveness depends on the quality of existing metadata, corporate asset governance rules, and the configuration of current workflows.

Sources

1. Cloudinary — Assets Release Notes, October 22, 2026
2. Cloudinary — AI Agents (Beta)
3. Cloudinary — Klaviyo Connect App
4. Cloudinary — Integration Release Notes
5. Cloudinary Support — Klaviyo Connect App Complete Guide