Affect Performance Team

|Analytics|Nov 12, 2026

Supermetrics Studio Expands Live Dashboards, Slide Decks and Claude Exports

In October and early November 2026, Supermetrics introduced a series of updates to Studio, a tool for creating interactive reports and analytics dashboards with AI. The new features let users build reports from Google Sheets and uploaded files, create presentations with automatically refreshed metrics, verify the data sources behind individual charts, and track the use of published dashboards.

On November 5, direct integration with Claude became available: users can export dashboards created by the AI assistant into Supermetrics Studio while retaining the ability to refresh metrics from connected sources. These changes develop Studio as a workspace for marketing reporting in which AI is used not only to create charts initially but also to edit and analyze them afterward.

Creating Dashboards From Google Sheets

On October 8, Supermetrics added the ability to create Studio dashboards from Google Sheets data. Previously, Studio primarily worked with sources connected through Supermetrics connectors. Now users can provide a Google Sheets link and build a report from the data it contains.

To connect a sheet, the user must authorize a Google account and select the relevant spreadsheet. SuperAI analyzes its structure and suggests visualizations, including KPIs, trend charts, and tables. For example, a marketing team can combine spending from Google Ads and Meta with budget plans maintained in Google Sheets by the finance department.

The main feature of this integration is its live connection to the spreadsheet. If data changes in Google Sheets, Studio retrieves the new values the next time the dashboard refreshes. This makes it possible to use Sheets for metrics unavailable through standard advertising APIs, such as planned budgets, offline sales, event results, or data from internal systems. The dashboard owner determines which spreadsheets it can access in Board Settings.

Connecting Sheets That Use Supermetrics

The integration also supports sheets that already use the Supermetrics Add-on for Google Sheets. Users can choose between two options: keep Google Sheets as the data source, so Studio retrieves current metrics from the spreadsheet, or ask SuperAI to recreate the queries directly in Supermetrics Studio.

For example, if Google Sheets contains Google Ads data loaded through Supermetrics, Studio can create its own queries to the relevant source. This removes the intermediate Google Sheets layer for metrics already available through Supermetrics connectors. However, data entered manually or calculated with special spreadsheet formulas cannot necessarily be recreated automatically through connectors. Keeping the Google Sheets connection may be more appropriate for those metrics.

According to Supermetrics documentation, a spreadsheet should have one header row, consistent data types, and a separate table on each tab. Dates should preferably use the YYYY-MM-DD format, and summary rows should be excluded from the source range if Studio is expected to calculate aggregates itself.

Creating Dashboards From Excel, CSV, and JSON

In the same update, Studio gained the ability to create analytics reports from files. Supported formats include Excel, CSV, TSV, JSON, and XML. Users can drag a file into Studio or add it directly to a conversation with SuperAI, which analyzes the data and can produce KPIs, tables, trend charts, and comparative rankings.

For example, a company can upload a CSV of offline sales and request a dashboard showing revenue by region, order count, average order value, and weekly sales trends. SuperAI then creates visualizations based on the uploaded file. This data can also be added to existing dashboards.

The maximum file size is 10 MB. Unlike Google Sheets, an uploaded file is a static source. If its contents change, the file must be updated or uploaded again. For frequently changing metrics, Supermetrics recommends Google Sheets or direct connector connections.

Slide Decks: Presentations With Automatically Updated Metrics

On October 9, Supermetrics introduced Slide Decks, a new reporting format within Studio. It lets users create analytics presentations in which numerical metrics are linked to actual queries against data sources.

For example, an agency can prepare a monthly presentation showing spending, conversions, CPA, and ROAS across multiple advertising platforms. In a conventional process, an analyst exports the data, copies it into slides, and repeats those steps every month. In Studio, the metrics remain connected to their sources, so current values can appear when the presentation is opened.

Users can ask SuperAI to create a presentation from a text prompt. The assistant generates slides, charts, and text summaries using available data. An existing dashboard can also be converted into a presentation. For example, a team using a report to monitor weekly advertising performance can copy it and ask SuperAI to convert it into a Slide Deck. The same analytics model can therefore be used both for ongoing monitoring and for presentations to management or clients.

Importing Google Slides and PowerPoint

Supermetrics Studio also supports existing presentations as templates. Users can paste a Google Slides link or upload a PowerPoint file. Studio recreates the presentation's structure, fonts, colors, images, and other design elements. According to the company, background images, speaker notes, and transition animations are supported. The maximum presentation size is 200 slides.

After importing, users can ask SuperAI to connect selected metrics to live data sources. For example, an agency can upload its standard client presentation and connect charts to advertising platform statistics. If an original chart was based on Google Sheets data, Studio offers to connect the corresponding spreadsheet.

This makes it possible to preserve corporate reporting design while reducing manual data updates. Importing the design and connecting the data are separate processes. Numbers already present on a slide do not guarantee that Studio will identify their source automatically. Each required metric connection must be checked.

Cinematic: Animated Presentation of Analytics

Studio also added a Cinematic mode for presentations. It provides animations for headings, charts, and numerical metrics. For example, when a slide opens, a chart can build gradually and a KPI can count from zero to its current value.

Each slide offers animation options called None, Subtle, and Big Moment. A moving background can also be used. The mode is primarily intended for presentations in which results need to be introduced progressively. For example, an agency can use more noticeable animation on title and section slides and keep effects minimal on detailed analytics slides.

Cinematic changes how information is displayed, not how it is calculated. Metric accuracy depends on connected sources and analytics queries.

Checking the Source of Each Metric

On October 5, Supermetrics released an update that lets users inspect the origin of data directly from dashboard elements. In edit mode, users can hover over a KPI, table, or chart and open information about its underlying query. The interface shows the data source, connected accounts, selected fields, date range, and returned query results.

For example, if a report shows revenue of $250,000, an analyst can verify the source and parameters behind that figure. This is especially important for reports created with AI: users can check that SuperAI selected the intended metric and did not replace actual data with a static number.

A link to the Runs section is also available. There, users can inspect a query and identify which dashboard elements use its results. If multiple charts rely on the same query, Studio highlights those elements. This helps verify analytics logic and assess the consequences of changing a query. The feature is enabled automatically for new dashboards; Studio may offer additional setup for older reports.

Dashboard View Analytics

On October 30, Supermetrics added Board Analytics, a section showing how actively users open published dashboards. Four main metrics are available for each report:

Total Views: total number of opens.
Unique Viewers: number of unique signed-in users.
Anonymous Opens: opens through public links without signing in.
In-board AI Credits: AI credits used for AI features inside the dashboard.

The interface also shows trends in views and unique viewers, with grouping by day, week, or month. An agency can see how consistently a client opens a weekly report or check whether management uses a dashboard after receiving access. Owners can exclude their own opens from the statistics to better assess other users' activity.

Unique viewers are counted only among signed-in users; anonymous opens are measured separately. Historical view data is available starting September 22, 2026.

A Single Dashboard for Managing Other Reports

Supermetrics Studio can now use its own operational data as an analytics source. This makes it possible to create dashboards about other dashboards in an organization. For example, a user can ask SuperAI to create an overview of all client dashboards showing their view counts, last modification dates, and lists of users with access.

The system uses the internal Supermetrics Studio data source to create the report. Users can also find dashboards that have not been opened for a long time, inspect change history, and review access distribution.

For agencies managing many clients, this provides a catalog of reports and a way to assess their actual use. If an agency regularly prepares a complex weekly dashboard that the client rarely opens, for example, that may be a reason to review its contents. View counts alone do not measure analytics quality or the commercial value of a report. They describe usage activity.

Exporting Dashboards From Claude to Supermetrics Studio

On November 5, Supermetrics introduced direct integration with Claude for exporting dashboards. Users can create an analytics visualization in Claude, open the Export tab, and choose Supermetrics Marketing Analytics. After confirmation, Claude transfers the dashboard to Supermetrics Studio through the connected connector.

A similar operation was possible before, but required a separate upload instruction in the chat. Now Supermetrics appears in the export destination list, reducing the number of steps. If the user has not yet connected Supermetrics to Claude, the interface offers connector installation and account authorization.

After importing, the dashboard becomes a standard Board in Supermetrics Studio. It can be edited, published, shared with colleagues, and used for regular reporting. Unlike a static export, the dashboard retains connections to data sources: Studio runs queries and retrieves current metrics when the dashboard is opened. Live data still depends on correctly configured connections and queries. If a source is unavailable or report parameters change, the corresponding elements must be checked.

Creating Marketing Reports With Claude

The integration is particularly useful for teams already using Claude to analyze marketing statistics. For example, an analyst can ask the AI assistant to create a report on Google Ads, Meta, and LinkedIn spending and conversions. At first, Claude helps define the structure, metrics, and visual design. After export, the team gets a permanent dashboard with connected sources.

The report can support weekly paid media monitoring, budget analysis, and campaign performance reviews. SuperAI can also modify the imported dashboard: users can request a new chart, a different metric grouping, or another layout for a client.

This separates the initial construction of the report in a familiar AI interface from its ongoing use as an automatically refreshed analytics product. However, advertising platforms may use different attribution models. Exporting a dashboard to Studio does not resolve differences in how conversions, revenue, or ROAS are defined.

Using SuperAI to Edit and Maintain Reports

Supermetrics Studio allows users to change report structure through natural-language prompts. They can request an additional metric, change the appearance of a table, or add a comparison with the previous period. An October update improved the preservation of SuperAI conversation history.

The conversation persists throughout a session, including page refreshes and navigation between dashboards. Saving a Board also saves the SuperAI conversation with the corresponding report version. This makes it possible to revisit earlier changes and understand which instructions were used to create or edit individual elements.

Studio also supports comments and monthly snapshots of dashboard states. For example, a team can save an October-end report and later compare its frozen metrics with current values. This is useful for recurring reporting when advertising platform data can be updated retrospectively. A snapshot and a regular dashboard serve different purposes: the former preserves a specific state, while the latter displays values returned by current queries.

Migrating Existing Reports From Looker Studio

In October, Supermetrics also began a phased rollout of a tool for migrating reports from Google Data Studio, now called Looker Studio. Users create a new Board, choose Migrate Report, and paste a link to an existing report. Studio attempts to reproduce its pages, charts, filters, and design.

This can reduce manual work when moving reports to a new environment. For example, an agency can use an existing Google Ads and Meta report as the basis for a new Board and then refine it with SuperAI.

However, the feature is rolling out gradually and may not be available in every account. Recreating a visual report does not guarantee full compatibility with all data sources, calculated fields, and custom components. After migration, metrics and filters must be verified, especially when the original report includes complex data blends.

Supermetrics Studio for Agencies and Enterprise Analytics

Supermetrics Studio is an analytics environment for creating and publishing dashboards based on data from advertising platforms, CRMs, analytics systems, and user-defined sources. The October and November updates expand data handling, report preparation, and analytics sharing.

For ecommerce companies, Google Sheets connections allow marketing metrics to be combined with sales plans, budgets, and other business data. Service businesses can use Studio to report on lead acquisition, advertising spending, and commercial targets. B2B companies can compare advertising metrics with CRM data and analyze marketing pipeline trends when the required sources are available.

For agencies, the most significant features are Slide Decks, Claude exports, the ability to inspect individual metrics' origins, and dashboard usage analytics. They support reusable reporting, reduce manual presentation updates, and improve transparency around analytics calculations.

However, Supermetrics Studio does not replace a complete marketing data architecture. Combining spending, conversions, and revenue correctly requires aligned metric definitions, attribution models, currencies, time zones, and source-data granularity.

Supermetrics: AI-Driven Reporting With Current Data

Supermetrics is a platform for connecting, processing, and using marketing data from advertising systems, analytics tools, and other sources. Supermetrics Studio adds visualization tools and an AI-driven reporting interface to this infrastructure.

The October and early November 2026 updates develop four areas: connecting user-provided data through Google Sheets and files, creating presentations with live metrics, verifying data provenance, and integrating with external AI assistants. For marketing teams, this makes it possible to move from separate static presentations to analytics materials that can be opened regularly, refreshed, and edited collaboratively.

The quality of reporting, however, depends less on how charts are created than on the accuracy of underlying sources and metric calculation rules.

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