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05.09.2025

X Ads (Twitter) Audience Size and Demographics in Switzerland

Switzerland’s X Ads reach is 1.99M adults (1.45M male, 0.54M female). Data comes from the Ads Manager’s lower bound, reflecting users 18+ reachable in the next 30 days.
The country’s population is ~8.9M (World Bank), so X Ads covers over 20% of residents.

Male Audience: 1.45M
Female Audience: 0.54M

Total 18-24: 0.52M
Total 25-49: 1.29M
Total 50+: 0.19M
Gender-distribution data is downloadable in XLSX.
Age GroupMale (M)Female (M)Total (M)
18-240.35M0.16M
25-490.97M0.32M
50+0.13M0.05M
Total1.45M0.54M1.99M