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10.09.2025

X Ads (Twitter) Audience Size and Demographics in Malaysia

Malaysia’s X Ads audience equals 4.43M adults 18+.
Figures reflect the Ads Manager’s lower forecast values, representing monthly reach.
Against a national population of 34 million (World Bank, 2024), that’s about 13% penetration.

Male Audience: 2.63M
Female Audience: 1.80M

Total 18-24: 1.61M
Total 25-49: 2.70M
Total 50+: 0.13M
Gender split downloadable in XLSX.
Age GroupMale (M)Female (M)Total (M)
18-240.84M0.77M
25-491.70M1.00M
50+0.09M0.03M
Total2.63M1.80M4.43M