X Ads (Twitter) Audience Size and Demographics in Italy
In Italy, X Ads allows advertisers to reach 5.81M users aged 18+.We rely on the lower forecast values of Ads Manager, which represent unique 30-day reach.
Given Italy’s population of about 59 million (World Bank, 2024), this is almost 10% penetration.
Male Audience: 3.81M
Female Audience: 2.00M
Total 18-24: 1.37M
Total 25-49: 3.60M
Total 50+: 0.84M
Gender distribution data is downloadable in XLSX.
| Age Group | Male (M) | Female (M) | Total (M) |
|---|---|---|---|
| 18-24 | 0.84M | 0.53M | |
| 25-49 | 2.40M | 1.20M | |
| 50+ | 0.57M | 0.27M | |
| Total | 3.81M | 2.00M | 5.81M |