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08.09.2025

X Ads (Twitter) Audience Size and Demographics in India

Advertisers in India can reach 22.04M adults through X Ads.
This is based on the lower-end Ads Manager forecast, a standard methodology for 30-day potential.
Relative to the total population of 1.4B (World Bank, 2024), the platform serves as a targeted channel.

Male Audience: 19.22M
Female Audience: 2.82M

Total 18-24: 6.90M
Total 25-49: 14.10M
Total 50+: 1.04M

 Gender breakdown can be downloaded in XLSX.
Age GroupMale (M)Female (M)Total (M)
18-245.90M1.00M
25-4912.40M1.70M
50+0.92M0.12M
Total19.22M2.82M22.04M