Sendoso Expands MCP, Updates Send Flow, and Adds Handwritten Note Campaigns

In October 2026, Sendoso introduced a series of updates to its platform for corporate gifting, Direct Mail, and Account-Based Marketing. The changes cover integration with AI assistants through the Model Context Protocol (MCP), the gift sending process, handwritten card creation, and passing campaign results to Adobe Marketo Engage. The updates let teams use pre-built Sendoso campaigns in AI tools, set up messages and delivery options in a single interface, send personalized cards without gifts, and connect Direct Mail results to marketing programs.

Sendoso MCP: Launching Campaigns and Party Links Through AI Assistants

In October, Sendoso expanded the functionality of its MCP server, which connects the platform to ChatGPT, Claude, and other AI tools that support the Model Context Protocol. Previously, the integration offered gift selection, message drafting, recipient analysis, and performance reports. The new update lets AI assistants use existing Sendoso campaigns and Party Links directly in their workflows.

A user can set up a campaign in Sendoso in advance, defining the available gifts, budget, sending rules, and required approvals. The AI assistant can then select the appropriate campaigns, use items from the Marketplace or the company's inventory, and get Party Links to distribute across different communication channels. Party Links are links that let a recipient accept an offer and choose an available gift. Such links can be included in personalized emails, ad materials, landing pages, and follow-up messages from the sales team.

For example, when preparing a B2B campaign, an AI assistant can identify a suitable gifting program created earlier and draft a personalized email with a Party Link for a specific prospect. At the same time, the AI is not given authority to create unlimited gifting commitments on its own. Campaigns are configured in advance by Sendoso users, existing limits and approval rules still apply, and actual sending requires confirmation from a person.

The feature is intended for administrators, managers, and employees who send gifts. The October release notes list Sendoso MCP as available on the Starter, Core, Advanced, and Enterprise plans. Each user connects their own Sendoso account to the AI assistant.

New Send Flow: A Single Interface for Setting Up a Send

In October, Sendoso updated its gift sending interface. The new Send Flow combines recipient selection, message writing, and additional sending options on one page. Users no longer have to move through separate screens in sequence to set the main parameters. Recipient data, message text, send timing, and additional conditions are available in a single workflow.

One of the changes is the ability to edit the email subject lines that a recipient receives when choosing a gift and confirming a delivery address. This setting was already supported for eGifts and has now been extended to additional notification types. The new interface also lets you use the same text for the email and the recipient's landing page, or write separate messages for each channel.

Digital cards now support hyperlinks. For example, along with a gift offer, a company can share a link to a product presentation, an event page, or other material related to the campaign. The text field now includes a character counter, the Saved Messages library, and the SmartMessage tool for drafting text. Additional options include immediate or scheduled sending, the offer expiration period, and the choice of a visual theme for the recipient page.

Salesforce Autofill and Message Preview

The updated Send Flow expands how recipient information from Salesforce is used. If a Sendoso account is connected to Salesforce, a user can enter a contact's email address and the system fills in the available recipient details automatically. This reduces manual data entry when sending gifts to individual leads and existing customers. The interface also adds expanded preview tools. Before confirming a send, an employee can check how the recipient will see the email invitation, the gift selection landing page, and the attached card.

This makes it possible to review the message content, design, and sequence of interactions before sending. The new Send Flow is available on all Sendoso plans. Users can switch between the new and the previous interface until January 2027.

Handwritten Note Campaigns: Handwritten Cards Without Gifts

In October, Sendoso added Handwritten Note Campaigns, a way to send physical cards with handwritten text without having to include a gift. Previously, personalized cards were mostly used as part of gift shipments. They are now available as a standalone communication format. The Marketplace has a separate Handwritten Notes section. The user selects a standard Sendoso card or a branded card from the company's inventory, enters a message, and sends it to the chosen recipient.

The maximum text length is 400 characters. Cards are written with a real pen and paper, not a printed font. Depending on the warehouse, they may be written by staff or by automated writing devices. Sendoso handles preparing the card, envelope, and postage stamp, as well as the shipment. The approximate cost is about $6 per item, including writing the text and delivery. The actual cost is shown in the Marketplace for each specific account.

A handwritten card can be sent directly from the Marketplace, added to a reusable campaign, or offered as one of the options through a Party Link. The feature is available on all Sendoso plans, but it is being rolled out in phases. To use your own branded cards, you first need to add the corresponding materials to the company inventory.

Using Handwritten Cards in B2B Communications

The new format lets you include physical mail in Account-Based Marketing, Sales Outreach, and Customer Marketing without the cost of full gift sets. For example, after a meeting with a prospect, a manager can send a personal card thanking them for the conversation. A similar format can be used when a deal closes, a contract is renewed, or contact is made with a key representative of a target company. For bulk campaigns, Sendoso supports sending cards to multiple recipients, which lets you use one communication scenario for a selected group of contacts.

At the same time, handwritten cards have delivery tracking limits. For shipments through USPS with a regular postage stamp, individual tracking is not available. The system records that the card was sent, but it does not confirm that it was actually delivered to the addressee. For shipments from a US warehouse, standard postal delivery usually takes two to three business days after the order is processed.

That is why Handwritten Note Campaigns should be treated as an additional channel for personalized communication, not as a tool with guaranteed confirmation of contact with the recipient.

Marketo Program Tracking: Linking Sends to Marketing Programs

Another October update is Marketo Program Tracking, a feature for passing information about Sendoso campaigns and sends to Adobe Marketo Engage. In the Sendoso campaign settings, a user can select the relevant Marketo channel and program, and then define the status mapping between the two platforms. The system matches recipients by email address and passes the relevant send statuses to the marketing program. This lets you count Direct Mail and corporate gifts in the overall system for managing marketing campaigns.

For example, a company can include gift sends in a program for engaging target B2B accounts and show recipient actions in Marketo alongside email communications, event registrations, and other interactions. Status mapping lets you use Sendoso events in Marketo reporting, including when analyzing contact participation in programs and the related commercial results.

At the same time, passing statuses does not automatically prove the incremental effect of gifts on revenue. Measuring that effect requires additional analysis methods, including control groups or experiments.

Sendoso: Corporate Gifts and Direct Mail for ABM and Customer Marketing

Sendoso is a platform for organizing corporate gifts, physical mail, and personalized customer engagement campaigns. The service combines a gift catalog, warehouse logistics, send management, integrations with CRM and marketing platforms, and performance analytics tools. The October updates expand Sendoso's capabilities in three directions: using Direct Mail through AI assistants, simplifying the sending process, and combining gifting campaign data with marketing reporting.

For B2B companies and ABM teams, the MCP integration makes it possible to include pre-approved campaigns in AI assistant workflows. The new Send Flow reduces manual steps when preparing sends, and Handwritten Note Campaigns provides a separate personalized communication format at a relatively low cost. The Marketo integration helps account for recipient interaction statuses within existing marketing programs and compare Direct Mail with other channels used to work with target accounts.

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