The estimated Pinterest audience reach in Canada (18+) based on Pinterest Ad Account is 7,341,000 users. The largest age group in the data is 25–34 (2,280,000), followed by 18–24 (1,730,000) and 55+ (1,310,000). By gender, the audience skews strongly female: Female — 5,232,000, Male — 1,489,000, Unknown — 620,000.
Pinterest audience in Canada (18+)
| Canada | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 1,240,000 | 1,590,000 | 893,000 | 572,000 | 937,000 | 5,232,000 |
| Male | 374,000 | 506,000 | 215,000 | 149,000 | 245,000 | 1,489,000 |
| Unknown | 116,000 | 184,000 | 112,000 | 80,000 | 128,000 | 620,000 |
| Total | 1,730,000 | 2,280,000 | 1,220,000 | 801,000 | 1,310,000 | 7,341,000 |
Methodology and data limitations: The data was collected from the Pinterest Ads audience forecast tool. The figures reflect the tool’s minimum estimated reach. The dataset does not include any targeting options beyond age and gender and represents overall potential reach. These estimates are useful for forecasting technical reach; estimating the number of real unique people requires further adjustment.
