Below is a demographic snapshot of Pinterest’s estimated ad audience in Germany (18+), based strictly on the figures you provided.
Pinterest audience in Germany (18+)
| Germany | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 3,680,000 | 4,050,000 | 2,090,000 | 1,260,000 | 1,820,000 | 12,900,000 |
| Male | 1,090,000 | 1,360,000 | 544,000 | 333,000 | 573,000 | 3,900,000 |
| Not Set | 210,000 | 307,000 | 145,000 | 101,000 | 187,000 | 950,000 |
| Total | 4,980,000 | 5,717,000 | 2,779,000 | 1,694,000 | 2,580,000 | 17,750,000 |
| Population (18+) | 6,005,304 | 10,268,616 | 10,963,207 | 10,471,014 | 31,773,734 | 69,481,875 |
| Share | 82.93% | 55.67% | 25.35% | 16.18% | 8.12% | 25.55% |
Source: Eurostat — Interactive Population Pyramid
Table of contents
Overall reach and penetration
Pinterest’s total ad audience in Germany (18+) is 17.75M. Compared with the adult population base shown in the table (69.48M), that implies an overall penetration of 25.55%. Put simply, about one in four German adults falls within Pinterest’s addressable ad audience in this dataset.
As with the US and UK snapshots, the aggregate number is only the starting point. The penetration rate varies substantially by age cohort, and that distribution is one of the most important characteristics of the German Pinterest audience profile here.
Age structure: extremely strong penetration in younger adults
Germany stands out for exceptionally high Pinterest penetration in the youngest adult cohort. The 18–24 share is 82.93%, which indicates that Pinterest reaches a very large portion of that adult age group. The 25–34 cohort is also notably high at 55.67%. After that, penetration declines sharply: 35–44 is 25.35%, 45–54 is 16.18%, and 55+ is 8.12%.
This is a clear “young skew” in penetration: Pinterest is disproportionately present among younger adults, especially under 35, while older cohorts are significantly less represented relative to their population size.
The same pattern appears when looking at audience composition (the Total row by age). The two largest age cohorts inside Pinterest’s German 18+ audience are 25–34 (5.717M) and 18–24 (4.98M). Together, 18–34 totals 10.697M out of 17.75M, which is well over half of the entire adult ad audience. Older cohorts contribute meaningful absolute volume, but they do so with much lower penetration because the underlying population base in older age brackets is large, especially for 55+.
Female audience: dominant, with a consistent skew
Gender distribution is strongly female. The total Female audience is 12.9M out of 17.75M, which is approximately 73% of the overall audience. The Male audience totals 3.9M (about 22%), while Not Set totals 0.95M (about 5%).
This female skew is not confined to one age group. Across the age buckets, the female audience is consistently the largest segment, meaning the skew is structural in the German Pinterest audience breakdown shown here. In practical terms, the platform’s total scale is primarily carried by women, and this is especially visible in the under-35 cohorts where penetration is highest.
“Not Set” is present across ages, but smaller as a share
The Not Set segment totals 950,000 people, or roughly 5% of the total German Pinterest audience in this table. This category is not negligible: it represents a measurable portion of the addressable audience and appears across all age groups. However, relative to the female and male totals, it is a smaller part of the overall demographic structure than in the US snapshot you shared earlier.
Analytically, this means the audience cannot be perfectly described by a binary Female vs Male split, but the “Not Set” bucket is still clearly secondary to the dominant gender structure (female-heavy) in terms of scale.
Conclusion
Based on the figures provided, Pinterest’s Germany ad audience includes 17.75M adults (18+), corresponding to 25.55% penetration of the adult population base shown (69.48M). The platform is sharply “young” by penetration, reaching 82.93% of adults 18–24 and 55.67% of adults 25–34, then declining steadily in older cohorts down to 8.12% in 55+. Gender distribution is strongly female (12.9M, ~73%) relative to male (3.9M, ~22%), with a meaningful but smaller Not Set segment (0.95M, ~5%).