The Neighborhood Advantage: How Nextdoor Reaches 6.27M Texans — ZIP-Level Scale with a 27.3% Adult Coverage
Audience capacity (18+).
Planning estimates indicate 6.27 million adult Nextdoor users in Texas. That equals about 27.3% of the adult population (22.96M).
Texas’s Nextdoor Audience Coverage (Penetration)
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Overall coverage: 27.3% of adults (18+).
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By age: 9.75% (18–24), 17.69% (25–34), 27.37% (35–44), 34.95% (45–54), 35.81% (55+).
Coverage rises steadily with age—reflecting Nextdoor’s strength among established households and property owners.
Age Structure of the Nextdoor Audience in Texas
Distribution of 6.27M adult users by age:
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18–24: 0.286M (~4.6%)
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25–34: 0.775M (~12.4%)
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35–44: 1.191M (~19.0%)
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45–54: 1.313M (~21.0%)
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55+: 2.700M (~43.1%)
Texas skews older on Nextdoor: the 55+ segment alone accounts for ~43%, while 18–24 is under 5%—a reversal of many entertainment-led social platforms.
Texas — Age/Gender Nextdoor Audience
Download| Age Group | Population | Male (Nextdoor) | Female (Nextdoor) | Total (Nextdoor) | Penetration |
|---|---|---|---|---|---|
| 18–24 | 2,933,597 | 123,000 | 163,000 | 286,000 | |
| 25–34 | 4,380,452 | 317,000 | 458,000 | 775,000 | |
| 35–44 | 4,351,283 | 490,000 | 701,000 | 1,191,000 | |
| 45–54 | 3,757,106 | 528,000 | 785,000 | 1,313,000 | |
| 55+ | 7,540,606 | 1,100,000 | 1,600,000 | 2,700,000 | |
| Total 18+ | 22,963,044 | 2,558,000 | 3,707,000 | 6,265,000 |
Texas’s Nextdoor Audience Gender Distribution
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Male — 2.56M (≈40.8%)
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Female — 3.71M (≈59.2%)
The audience is female-leaning, aligning well with categories tied to household purchases, care, and community services.
What this means for planning
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Local reach at scale: 6.27M adults statewide with neighborhood/ZIP targeting.
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Home & community categories: High 45–54 and 55+ share favors services with longer cycles and higher household involvement (home improvement, financial/insurance, healthcare, utilities).
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Footprint alignment: Sequence flights by metros or neighborhood clusters to reduce waste and match store/service areas.
Methodology note
These figures are not total registered users or an official count of active accounts. They represent an upper-bound forecast of potential unique reach for a 30-day flight—i.e., the maximum expected number of unique users available to ads over that period. Treat them as potential unique audience. The platform does not disclose the number of registered accounts by state.