Lucky Orange Adds Discovery Visualize for AI-Powered Website Analytics

On October 6, 2026, Lucky Orange released Discovery Visualize, a new feature of its Discovery AI assistant. Discovery now goes beyond describing website performance and visitor behavior in text: it also generates charts, graphs, and lists to accompany its analysis. The feature is available to accounts with the Discovery AI add-on and during all trial periods. The company published a detailed announcement on its blog on October 9.

How Discovery Worked Before Visualize

Discovery is an AI assistant within Lucky Orange that users can ask questions about their website in natural language: which traffic sources bring visitors who convert, where users encounter problems, and how behavior on mobile devices differs from desktop. The assistant answers using actual visit data and provides links to related heatmaps, session recordings, and funnels.

Before Visualize launched, Discovery returned a written analysis. If a report or meeting called for a chart—for example, a week-by-week conversion trend—users had to build it themselves from the numbers provided. Lucky Orange explicitly describes the new feature as closing this gap between findings and visual evidence.

Visualize Chat and Workspace

Discovery Visualize consists of two connected areas:

• Discovery chat: where the user asks questions, reads written findings, and continues the conversation with follow-up prompts.
• Visualize workspace: a canvas where cards with charts, trends, breakdowns, and other visual findings appear as Discovery creates them.

A request is phrased like a question to a colleague, with a time period specified when needed. Asked how the website performed this week compared with last week, Discovery might return a written analysis together with a line chart of sessions, lists breaking down device types and traffic sources, and a bar chart of conversions over the past seven days. The set of visualizations is not fixed: it depends on the question and the data available for the website. Users who do not know where to begin can choose one of the ready-made Quick Actions.

In the Lucky Orange interface, Discovery: Visualize can be found in the left navigation or the upper-left corner of the application.

Focus Mode and Working With Cards

Each result in the workspace appears as a separate card. In Focus Mode, users can select a particular card and ask Discovery to explain what it shows or modify it. For example, they can change the analysis period or request further analysis, such as the bounce rate for traffic sources with the highest number of conversions. Discovery responds with a new explanation in the chat and adds the corresponding visualizations to the workspace.

Cards can also be managed manually. Users can drag them into the desired order, archive unnecessary cards, download the entire workspace as a PNG, or take a screenshot of an individual card. These tools are intended for situations where visualizations need to be included in a report or presentation.

Discovery Visualize Use Cases

Lucky Orange describes several practical use cases:

• Tracking conversion trends. Discovery analyzes conversions over a selected period and shows the trend, making it easier to see when the website converted better—for example, after the launch of a paid campaign or a brand mention in the media.
• Comparing mobile and desktop visitors. Discovery examines engagement by traffic volume, page depth, bounce rate, session duration, frustration points, and conversion performance, while Visualize supplements the analysis with lists and charts. This comparison helps prioritize experiments for different devices.
• Finding content visitors do not reach. Users can ask Discovery to analyze a specific page's heatmap and show differences in scroll depth across devices to check whether visitors see important calls to action and product descriptions.
• Preparing a client report. An agency can ask for a comparison of last month with the previous month by conversions across traffic sources, devices, and landing pages, then assemble the relevant cards and export them into a client presentation.

Availability and Limitations

Discovery Visualize runs within Discovery, so access requires the Discovery AI add-on. Lucky Orange lists it as an add-on for its Build, Expand, and Scale plans. Existing customers can add Discovery to any paid plan under Settings > Plan & Billing. All trial plans, including the seven-day free trial, already include access to Discovery.

The depth of analysis is limited by the data retention period of the plan. By default, Lucky Orange retains data for 60 days, and customers can pay to extend retention to 90, 180, or 365 days. When asked to analyze a longer period, Discovery can examine only the data available under the current plan. The official materials do not specify separate Visualize restrictions for particular platforms or website types.

About Lucky Orange

Lucky Orange positions itself as a conversion optimization and website behavioral analytics platform. Its tools include dynamic heatmaps for clicks, scrolling, and mouse movements; session recordings; conversion funnels; form analytics; surveys; announcements; live chat; and the Discovery AI assistant. According to the company, the service is used by more than 500,000 websites. The platform integrates with Shopify, WordPress, BigCommerce, and other systems and serves agencies, small businesses, and large enterprises. Plan pricing depends on the number of tracked sessions, while the core feature set is available across all tiers.

Sources

1. Lucky Orange Help Center — 2026 Product Updates, October 6, 2026
2. Lucky Orange Blog — Discovery Visualize: Visualize Website Analytics, October 9, 2026
3. Lucky Orange — Discovery AI: Ask Your Visitor Data a Question
4. Lucky Orange — Pricing: Plans from Free to Enterprise
5. Lucky Orange Blog — Your First Month With Lucky Orange
6. G2 — Lucky Orange Reviews & Product Details