Loox Launches Smart Filters for Shopify Product Reviews

On October 18, 2026, Loox introduced Smart Filters, a feature that automatically organizes product reviews by topic in Shopify stores. Using AI, it identifies the product characteristics customers discuss most often and turns them into interactive filters in the Reviews Widget.

Shoppers can select a topic such as sizing, fit, scent, or durability to see only relevant reviews. When AI Review Summaries is also enabled, the summary automatically adjusts to the selected topic.

Automatically Identifying Topics in Product Reviews

Smart Filters analyzes published product reviews to identify the characteristics customers mention most frequently.

For apparel, these may include sizing, fit, fabric quality, and comfort. For beauty products, they may include fragrance, texture, and application. For electronics, customers may discuss battery life, reliability, or ease of use.

Loox uses those patterns to generate topic filters automatically and display them above the review list.

Each topic comes from actual customer reviews. Merchants do not have to create categories manually or assign tags to individual reviews.

Newly published reviews are automatically assigned to relevant topics. As enough mentions accumulate, the system may create additional filters.

Smart Filters supports individual products, product groups, and Product Bundles.

How Shoppers Use Smart Filters

The filters appear inside the Reviews Widget, between the review section heading and the AI Summary.

A visitor selects a product attribute, and the widget displays only reviews relevant to that topic.

For example, a shopper looking at apparel can select Fit to read comments about true-to-size measurements, how an item fits, and other buyers’ sizing recommendations.

When a topic is selected, the number of displayed reviews, average rating, and rating distribution update. The shopper sees statistics for reviews about that specific attribute rather than the entire product.

Only one topic filter can be selected at a time. Selecting the same filter again removes it and restores the full review list.

Standard review sorting remains available, including within a selected topic.

Shoppers can therefore combine topic-based filtering with existing options for finding relevant reviews.

AI Review Summaries Adapt to the Selected Topic

Smart Filters integrates with AI Review Summaries, which generates short summaries of customer feedback from published reviews.

By default, the AI Summary highlights a product’s main strengths and significant concerns raised by customers.

Selecting a Smart Filter changes the summary. Instead of an overall product assessment, the shopper receives a short summary focused on the chosen topic.

For example, under Fit, the summary might say that most buyers consider an item true to size while recommending a size up for a particular children’s model.

This approach lets shoppers get a concise answer to a specific question before reading the reviews that support it.

The AI Summary is generated automatically and cannot be edited manually by the merchant.

If AI Review Summaries is disabled, topic filters continue to work, but no topic-specific summary is displayed.

Minimum Review Requirements

Loox sets minimum review counts before Smart Filters can appear.

A product must have at least 10 published reviews for the feature to become available.

An individual topic must appear in at least five reviews. If the number of relevant reviews falls below that threshold, the topic filter is not created or is no longer displayed.

Filters are ordered by topic popularity, with characteristics mentioned in the most reviews appearing first.

The set of topics updates automatically as new reviews are published.

Consequently, stores with limited review volume cannot display Smart Filters across every product immediately. Full topic coverage depends on the number and content of reviews already collected.

Setting Up Smart Filters in Shopify

In the Loox administration interface, open the Reviews Widget settings and select AI features → Smart Filters.

Turn on Show smart filters. Loox then starts generating topics for products that meet the minimum requirements.

Merchants can adjust the appearance of filters, including corner shape, text color, borders, and background.

They can also choose whether to display customer photos and the review count associated with each topic. Both options are enabled by default.

However, merchants cannot create, rename, or edit the topics themselves. AI determines the topics from published reviews.

Smart Filters is available only in the store’s primary language. Topics and AI summaries are generated in that language and do not appear when the storefront is switched to another language.

The feature works with Product Reviews, not the general Store Reviews list or aggregated widgets that combine reviews from across the store.

Availability on Loox Plans

Smart Filters is available on the Convert plan and higher tiers. Stores on lower-tier subscriptions must upgrade to use the feature.

If a store downgrades and loses access, the filters stop appearing on the site. Previously generated topics are retained and can be reactivated when an eligible plan is restored.

Under the published Loox pricing terms cited for this update, Convert starts at $49.99 per month and includes 300 orders. Each additional 300 orders costs $50, subject to the monthly cap. Pricing should be checked against current terms before purchase.

AI Summaries, Smart Sorting, Review Highlights, and other AI features are also included with Convert.

Using Smart Filters to Improve Product Pages

For online stores, Smart Filters offers another way to make customer-generated content more useful on product pages.

A conventional review section displays customer comments sequentially, often sorted by date or rating. When there are many reviews, visitors have to search for comments about the particular attributes that affect their buying decision.

Smart Filters shortens that process by providing direct access to relevant groups of reviews.

For example, a footwear shopper can quickly examine comments about sizing and comfort, while someone purchasing an appliance can focus on noise and reliability.

For merchants, this means previously collected reviews can address shoppers’ questions without requiring new editorial copy for every product attribute.

The feature does not guarantee higher conversion rates. Its impact should be assessed using shopper behavior and product-page performance, for example through A/B tests and metrics such as Add to Cart and Purchase Conversion Rate.

Loox: Customer Reviews and Social Proof for Shopify

Loox is a customer review platform for Shopify stores. It supports photo and video reviews, automated post-purchase review requests, social proof widgets, referral programs, and integrations with advertising and marketing platforms.

Smart Filters complements Loox’s existing AI features, including Review Summaries, Smart Sorting, and Review Highlights.

It automatically identifies important product characteristics from published reviews and gives shoppers topic-based navigation directly on store product pages.

For ecommerce businesses, it is another product-page optimization tool that helps customers find information relevant to a purchase decision and makes existing reviews easier to use.

Sources

1. Loox Blog
2. Loox Help Center: Add Smart Filters to Your Reviews Widget
3. Loox: AI Review Summaries
4. Loox: Convert Plan