GetResponse Adds Open Tracking Consent for Email Analytics

On October 23, 2026, GetResponse introduced Open Tracking Consent, a feature for collecting and managing subscriber consent to email open tracking.

The update is related to guidance from regulators in France (CNIL) and Italy (Garante) concerning consent for email tracking pixels that can identify individual recipients. The feature is particularly relevant for companies operating in these countries or sending marketing emails to recipients there.

How Open Tracking Consent Works

Under Manage Account → Open Tracking Consent, account owners can enable consent-based email open tracking.

For contacts who have not yet indicated their choice, GetResponse provides three tracking modes:

• Keep tracking: Continue tracking opens at the individual level until the subscriber makes a decision.
• Track anonymously: Include opens in aggregate statistics without associating them with a specific contact.
• Don't track: Do not record email opens.

The selected mode applies to all lists in the account. Once a subscriber has granted or denied consent, that decision takes precedence over the default setting for contacts whose consent status is still unknown.

Collecting Consent and Managing Contacts

GetResponse added a dedicated consent checkbox to the editors for signup forms, landing pages, websites, and webinar registrations. Marketers can customize the consent language to explain the purpose of open tracking.

Subscribers can also change their choice on the subscription management page.

A contact's profile displays their consent status and a history of changes. Consent statuses can also be updated through file imports or the API and used for audience segmentation.

The checkbox does not appear in forms automatically. It must be added after the account setting is enabled.

Impact on Email Analytics

If a subscriber declines individual open tracking, GetResponse stops recording that person's opens and removes previously stored open history from the contact profile.

Anonymous opens count toward aggregate opens but not Unique Opens. This affects reporting metrics including Open Rate and Click-to-Open Rate, as well as automations that rely on the Message Opened condition.

Click tracking is a separate mechanism and is not governed by the new consent setting for email opens.

GetResponse Combines Email Marketing, Automation, and E-Commerce

GetResponse is a direct marketing platform for email campaigns, audience segmentation, and automated customer communications.

Its products include email, form, and landing page builders, Marketing Automation, A/B testing, webinars, analytics, and e-commerce workflows such as abandoned cart emails and product recommendations.

For online retailers and service businesses, GetResponse supports customer communications from subscription and lead capture through repeat purchases.

Open Tracking Consent adds a consent management layer to open measurement. It helps marketers adapt analytics and automations to privacy requirements, although enabling the feature alone does not guarantee legal compliance.