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Affect Performance Team
|X Ads|Sep 22, 2025

Quick Download: Germany X (Twitter) Ads Audience 2025

Quick Download: Germany X (Twitter) Ads Audience 2025

The audience of X Ads in Germany totals 12.17M unique users over 18 years old.
We collected this estimate using the lower bound of the Ads Manager’s forecasting tool, reflecting how many people can be reached with ads within any given 30 days.
Germany’s total population is around 84 million people (World Bank, 2024), which means about 14% of the population is accessible via X Ads.
Below, gender breakdown data is available for download in XLSX.
Download XLSX

Age Group Male (M) Female (M) Total (M)
18-24 2.30M 1.00M 3.30M
25-49 5.80M 2.00M 7.80M
50+ 0.78M 0.29M 1.07M
Total 8.88M 3.29M 12.17M