Download the United Kingdom X Ads (formerly Twitter Ads) Audience 2025 — Reach & Gender Overview
X Ads provides access to an estimated 18.4 million adults in the UK.The figure comes from the advertising platform’s lowest forecast, representing the number of users that can be reached within 30 days.
According to UN Data (2024), the UK’s population is around 67 million, meaning X Ads covers a notable share of the digital landscape.
Audience data by gender can be downloaded as an XLSX file.
| Age Group | Male (M) | Female (M) | Total (M) |
|---|---|---|---|
| 18-24 | 2.90M | 1.60M | |
| 25-49 | 7.80M | 3.50M | |
| 50+ | 1.70M | 0.90M | |
| Total | 12.40M | 6.00M | 18.40M |