Download the United Kingdom X Ads (formerly Twitter Ads) Audience 2025 — Reach & Gender Overview

X Ads provides access to an estimated 18.4 million adults in the UK.
The figure comes from the advertising platform’s lowest forecast, representing the number of users that can be reached within 30 days.
According to UN Data (2024), the UK’s population is around 67 million, meaning X Ads covers a notable share of the digital landscape.
Audience data by gender can be downloaded as an XLSX file.
Download XLSX

Age Group	Male (M)	Female (M)	Total (M)
18-24	2.90M	1.60M	4.50M
25-49	7.80M	3.50M	11.30M
50+	1.70M	0.90M	2.60M
Total	12.40M	6.00M	18.40M