Learn More About Wyoming TikTok Audience Coverage: 37% of Adults, Short Overview
Wyoming’s TikTok Audience at a Glance
Conservative estimates from TikTok Ads Manager show that the adult TikTok audience in Wyoming (18+) is just 170K users. This equals about 37% of the state’s adult population (454K, Census Bureau estimate).
By size, Wyoming sits at the very bottom of the national ranking. Its TikTok audience is comparable only to Vermont (186K) and North Dakota (274K) — the smallest digital communities in the country.
TikTok’s Reach in Wyoming: Coverage Picture
With 37% coverage, Wyoming is far below the U.S. average (52–53%). On this measure, it is close to Vermont (35%) and Maine (35%), placing it among the weakest states for TikTok penetration nationwide.
Who’s on TikTok in Wyoming? Age Breakdown
Here’s how the audience is structured:
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18–24 years: 35K users, or 21% of Wyoming’s adult TikTok base.
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25–34 years: 40K (24%).
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35–44 years: 39K (23%).
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45–54 years: 28K (16%).
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55+ years: 28K (16%).
The 18–24 group (21%) is above the national average, signaling strong youth engagement despite the state’s small size. Meanwhile, the 55+ group (16%) is in line with the U.S. benchmark, making Wyoming one of the more balanced small states by age.
Wyoming — Age/Gender TikTok Audience
Download| Age Group | Population | Male (TikTok) | Female (TikTok) | Total (TikTok) | Penetration |
|---|---|---|---|---|---|
| 18–24 | 50,239 | 16,000 | 19,000 | 35,000 | |
| 25–34 | 76,458 | 21,000 | 19,000 | 40,000 | |
| 35–44 | 82,098 | 21,000 | 18,000 | 39,000 | |
| 45–54 | 61,052 | 15,000 | 13,000 | 28,000 | |
| 55+ | 184,245 | 16,000 | 12,000 | 28,000 | |
| Total 18+ | 454,092 | 89,000 | 81,000 | 170,000 |
Gender Breakdown of Wyoming’s TikTok Audience
By gender, the split is nearly even:
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Male — 89K (52%)
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Female — 81K (48%)
This distribution shows a slight male majority but still mirrors the national balance.