Explore South Dakota TikTok Audience Coverage: 41% of Adults, Short Overview
How Big Is TikTok in South Dakota?
Conservative estimates from TikTok Ads Manager place the adult TikTok audience in South Dakota (18+) at 285K users. This equals about 41% of the state’s adult population (701K, Census Bureau estimate).
By scale, South Dakota is in the same league as North Dakota (274K), Montana (257K), and Vermont (186K) — among the smallest TikTok audiences in the nation.
Reaching People in South Dakota: Coverage Matters
With 41% coverage, South Dakota falls well below the U.S. average of 52–53%. It sits closer to states like Oregon (41%) and Maine (35%), reflecting relatively limited adoption of TikTok across the adult population.
Who’s on TikTok Here? South Dakota’s Age Story
The state’s TikTok audience splits by age as follows:
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18–24 years: 65K users, or about 23% of South Dakota’s adult TikTok audience.
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25–34 years: 69K (24%).
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35–44 years: 62K (22%).
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45–54 years: 44K (15%).
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55+ years: 45K (16%).
The 18–24 group (23%) is higher than the national average, showing that TikTok in South Dakota is driven more strongly by young adults. Meanwhile, the 55+ group (16%) matches the U.S. benchmark, keeping the audience balanced.
South Dakota — Age/Gender TikTok Audience
Download| Age Group | Population | Male (TikTok) | Female (TikTok) | Total (TikTok) | Penetration |
|---|---|---|---|---|---|
| 18–24 | 84,994 | 29,000 | 36,000 | 65,000 | |
| 25–34 | 114,987 | 36,000 | 33,000 | 69,000 | |
| 35–44 | 118,255 | 33,000 | 29,000 | 62,000 | |
| 45–54 | 98,654 | 23,000 | 21,000 | 44,000 | |
| 55+ | 283,621 | 26,000 | 19,000 | 45,000 | |
| Total 18+ | 700,511 | 147,000 | 138,000 | 285,000 |
Gender Mix in South Dakota’s TikTok Audience
The gender split is close to even:
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Male — 147K (52%)
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Female — 138K (48%)
This reflects a slight tilt toward men but still falls within the typical national pattern.