← Back to Knowledge Base
Affect Performance Team
|TikTok Ads|Oct 16, 2025

Learn More About North Dakota TikTok Audience: 274K Users, Short Overview

Learn More About North Dakota TikTok Audience: 274K Users, Short Overview

How Large Is North Dakota’s TikTok Audience?

Conservative estimates from TikTok Ads Manager suggest that the adult TikTok audience in North Dakota (18+) is 274K users. This equals about 45% of the state’s adult population (604K, Census Bureau estimate).

By audience size, North Dakota is comparable to Wyoming (170K), Vermont (186K), and Montana (257K) — states with some of the smallest TikTok communities in the country.

TikTok Coverage Across North Dakota

At 45% coverage, North Dakota sits below the U.S. average (52–53%). On this measure, it is closest to Michigan (45%) and Iowa (43%), showing moderate but not widespread adoption.

Age Dynamics of TikTok in North Dakota

The audience distribution by age looks like this:

  • 18–24 years: 61K users, or 22% of North Dakota’s adult TikTok audience.

  • 25–34 years: 67K (24%).

  • 35–44 years: 64K (23%).

  • 45–54 years: 40K (15%).

  • 55+ years: 42K (15%).

The 18–24 group (22%) is slightly above the national average, while the 55+ group (15%) matches the U.S. benchmark. This indicates a youthful audience with balanced representation across age brackets.

North Dakota — Age/Gender TikTok Audience

Download

Age Group Population Male (TikTok) Female (TikTok) Total (TikTok) Penetration
18–24 84,320 28,000 33,000 61,000
72.34%

|
| 25–34 | 114,831 | 36,000 | 31,000 | 67,000 |

58.35%

|
| 35–44 | 106,705 | 34,000 | 30,000 | 64,000 |

59.98%

|
| 45–54 | 76,863 | 21,000 | 19,000 | 40,000 |

52.04%

|
| 55+ | 221,607 | 25,000 | 17,000 | 42,000 |

18.95%

|
| Total 18+ | 604,326 | 144,000 | 130,000 | 274,000 |

45.34%

|

Gender Composition of North Dakota’s TikTok Audience

By gender, the balance is fairly even:

  • Male — 144K (53%)

  • Female — 130K (47%)

This shows a mild skew toward men but otherwise a balanced adoption of TikTok.