Discover New Hampshire TikTok Audience: 434K Adult Users, Short Overview
New Hampshire’s TikTok Audience Capacity
Conservative estimates from TikTok Ads Manager suggest that the adult TikTok audience in New Hampshire (18+) is 434K users. This equals about 38% of the state’s adult population (1.15 million, Census Bureau estimate).
By scale, New Hampshire’s TikTok audience is comparable to Maine (399K), Hawaii (403K), and Vermont (186K) — states with some of the smallest TikTok audiences in the U.S.
Coverage of TikTok Audience in New Hampshire (Penetration)
At 38% coverage, New Hampshire is significantly below the U.S. average (52–53%). On this measure, it is closest to Vermont (35%) and Maine (35%), reflecting relatively low adoption levels.
New Hampshire’s TikTok Audience Age Structure
The age distribution looks as follows:
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18–24 years: 87K users, or about 20% of New Hampshire’s adult TikTok audience.
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25–34 years: 100K (23%).
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35–44 years: 97K (22%).
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45–54 years: 66K (15%).
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55+ years: 84K (19%).
The 18–24 group (20%) is in line with the U.S. average, while the 55+ group (19%) is higher than the national benchmark of 15–16%. This points to relatively stronger adoption among older adults in New Hampshire.
New Hampshire — Age/Gender TikTok Audience
Download| Age Group | Population | Male (TikTok) | Female (TikTok) | Total (TikTok) | Penetration |
|---|---|---|---|---|---|
| 18–24 | 120,374 | 37,000 | 50,000 | 87,000 | |
| 25–34 | 176,155 | 49,000 | 51,000 | 100,000 | |
| 35–44 | 179,806 | 47,000 | 50,000 | 97,000 | |
| 45–54 | 168,517 | 32,000 | 34,000 | 66,000 | |
| 55+ | 506,487 | 47,000 | 37,000 | 84,000 | |
| Total 18+ | 1,151,339 | 212,000 | 222,000 | 434,000 |
Gender Distribution of TikTok Audience in New Hampshire
By gender, the split is nearly even:
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Male — 212K (49%)
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Female — 222K (51%)
This balance shows a slight female majority, but overall remains consistent with the national pattern.