Discover New Hampshire TikTok Audience: 434K Adult Users, Short Overview

New Hampshire’s TikTok Audience Capacity

Conservative estimates from TikTok Ads Manager suggest that the adult TikTok audience in New Hampshire (18+) is 434K users. This equals about 38% of the state’s adult population (1.15 million, Census Bureau estimate).

By scale, New Hampshire’s TikTok audience is comparable to Maine (399K), Hawaii (403K), and Vermont (186K) — states with some of the smallest TikTok audiences in the U.S.

Coverage of TikTok Audience in New Hampshire (Penetration)

At 38% coverage, New Hampshire is significantly below the U.S. average (52–53%). On this measure, it is closest to Vermont (35%) and Maine (35%), reflecting relatively low adoption levels.

New Hampshire’s TikTok Audience Age Structure

The age distribution looks as follows:

18–24 years: 87K users, or about 20% of New Hampshire’s adult TikTok audience.
25–34 years: 100K (23%).
35–44 years: 97K (22%).
45–54 years: 66K (15%).
55+ years: 84K (19%).

The 18–24 group (20%) is in line with the U.S. average, while the 55+ group (19%) is higher than the national benchmark of 15–16%. This points to relatively stronger adoption among older adults in New Hampshire.

New Hampshire — Age/Gender TikTok Audience

Age Group	Population	Male (TikTok)	Female (TikTok)	Total (TikTok)	Penetration
18–24	120,374	37,000	50,000	87,000	72.27%
25–34	176,155	49,000	51,000	100,000	56.77%
35–44	179,806	47,000	50,000	97,000	53.95%
45–54	168,517	32,000	34,000	66,000	39.17%
55+	506,487	47,000	37,000	84,000	16.58%
Total 18+	1,151,339	212,000	222,000	434,000	37.70%