13.10.2025

Explore Idaho’s TikTok Audience Coverage: 36% of Adults on TikTok, Key Audience Insights

Idaho’s TikTok Audience Capacity

According to conservative estimates from the TikTok Ads Manager, the adult TikTok audience in Idaho (18+) stands at 546K users. This equals about 36% of the state’s adult population (1.50 million, Census Bureau estimate).

In terms of absolute size, Idaho’s TikTok audience is close to states like Maine (399K), Hawaii (403K), and New Hampshire (434K) — all falling into the group of states with relatively small TikTok audiences.

Idaho’s TikTok Audience Coverage (Penetration)

With coverage at just 36%, Idaho ranks well below the U.S. state average of 52–53%. By this measure, it is comparable to Alaska (31%) and West Virginia (44%), indicating relatively modest adoption of TikTok among Idaho adults.

Age Structure of the TikTok Audience in Idaho

Age group breakdown looks like this:

18–24 years: 120K users, or about 22% of the adult TikTok audience in Idaho.
25–34 years: 138K (25%).
35–44 years: 114K (21%).
45–54 years: 84K (15%).
55+ years: 90K (17%).

The 18–24 cohort accounts for 22%, slightly above the U.S. average of 20%. The 55+ segment makes up 17%, also just above the national benchmark of 15–16%, suggesting TikTok is relatively well used across both younger and older audiences in Idaho.

Idaho — Age/Gender TikTok Audience

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Age Group	Population	Male (TikTok)	Female (TikTok)	Total (TikTok)	Penetration
18–24	192,631	50,000	70,000	120,000	62.30%
25–34	254,318	69,000	69,000	138,000	54.26%
35–44	258,809	60,000	54,000	114,000	44.05%
45–54	224,893	42,000	42,000	84,000	37.35%
55+	567,684	51,000	39,000	90,000	15.85%
Total 18+	1,498,335	272,000	274,000	546,000	36.44%

Idaho’s TikTok Audience Gender Distribution

By gender, the TikTok audience in Idaho is evenly split:

Male — 272K (50%)
Female — 274K (50%)

This balance highlights a neutral distribution, with men and women engaging with TikTok at nearly identical levels.