Learn More About Hawaii’s TikTok Audience: 403K Users, Short Overview
Hawaii’s TikTok Audience Capacity
Based on conservative estimates from TikTok Ads Manager, the adult TikTok audience in Hawaii (18+) reaches 403K users. This corresponds to about 35% of the state’s adult population (1.14 million, Census Bureau estimate).
By scale, Hawaii’s TikTok audience is on par with smaller states such as Maine (399K), Nebraska (781K), and New Hampshire (434K). These figures place Hawaii in the lower tier of states by overall TikTok reach.
Hawaii’s TikTok Audience Coverage (Penetration)
At 35% coverage, Hawaii ranks significantly below the national average of 52–53%. In terms of penetration, it is similar to West Virginia (44%) and South Dakota (41%), showing weaker adoption compared with most other states.
Age Structure of the TikTok Audience in Hawaii
Breakdown by age group shows the following:
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18–24 years: 97K users, or about 24% of Hawaii’s adult TikTok audience.
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25–34 years: 116K (29%).
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35–44 years: 75K (19%).
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45–54 years: 49K (12%).
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55+ years: 66K (16%).
Here, the 18–24 segment makes up a noticeably larger share (24%) than the U.S. average, where it typically sits around 20%. Meanwhile, the 55+ group accounts for 16%, which is roughly in line with the national benchmark.
Hawaii — Age/Gender TikTok Audience
Download| Age Group | Population | Male (TikTok) | Female (TikTok) | Total (TikTok) | Penetration |
|---|---|---|---|---|---|
| 18–24 | 116,354 | 41,000 | 56,000 | 97,000 | |
| 25–34 | 185,753 | 59,000 | 57,000 | 116,000 | |
| 35–44 | 192,516 | 38,000 | 37,000 | 75,000 | |
| 45–54 | 167,524 | 24,000 | 25,000 | 49,000 | |
| 55+ | 479,104 | 38,000 | 28,000 | 66,000 | |
| Total 18+ | 1,141,251 | 200,000 | 203,000 | 403,000 |
Hawaii’s TikTok Audience Gender Distribution
Gender balance in Hawaii’s TikTok audience is nearly even:
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Male — 200K (50%)
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Female — 203K (50%)
This equal split mirrors the balance seen in several other smaller states, without any significant skew toward one gender.