Portugal Pinterest Ad Audience by Age Group and Gender
Pinterest’s estimated ad audience in Portugal (18+) totals 1,938,000 users based on the minimum audience estimate available in Pinterest Ad Account. This figure reflects the audience that can be reached through the platform’s advertising system, broken down by age group and gender category.
Pinterest audience in Portugal (18+)
| Gender | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|
| Female | 287,000 | 468,000 | 228,000 | 178,000 | 194,000 | 1,355,000 |
| Male | 118,000 | 168,000 | 73,000 | 56,000 | 63,000 | 478,000 |
| Not Set | 17,000 | 34,000 | 17,000 | 15,000 | 22,000 | 105,000 |
| Total | 422,000 | 670,000 | 318,000 | 249,000 | 279,000 | 1,938,000 |
The largest share of this audience is concentrated in the 25–34 segment. At the same time, the older age bands retain meaningful volume, especially when compared with more heavily youth-skewed markets. The gender split is also clearly led by Female users.
Methodology and data limitations: The data is based on the minimum audience estimate available in Pinterest Ad Account. These figures reflect potential advertising reach within the platform and should be treated as platform estimates rather than confirmed counts of unique people. The numbers may also vary depending on targeting settings, available inventory, and future platform updates.
Table of contents
- Overall audience size
- Age structure of the audience
- Gender structure: strong female dominance
- The Not Set category as a distinct segment
- Conclusion
Overall audience size
According to the minimum audience estimate in Pinterest Ad Account, Pinterest’s potential ad audience in Portugal (18+) totals 1,938,000 users. This is the estimated audience available for advertising reach within the platform, broken down by age and gender category.
The largest single age segment is 25-34, with 670,000 users. The next largest group is 18-24, with 422,000 users. Together, these two cohorts form the core of Pinterest’s estimated ad audience in Portugal and account for a substantial share of the total volume shown in this dataset.
This points to a younger adult core, but with a broader age spread than markets where most of the audience is concentrated almost entirely in 18–34. Portugal keeps meaningful scale in the 35+ population, including the 55+ segment.
Age structure of the audience
The age breakdown shows that Pinterest’s estimated ad audience in Portugal is concentrated most heavily in the 18–34 range. These groups make up 1,092,000 users, or about 56.3% of the total audience available through Pinterest Ad Account.
- 18-24: 422,000 users, or about 21.8% of the total
- 25-34: 670,000 users, or about 34.6% of the total
- 35-44: 318,000 users, or about 16.4% of the total
- 45-54: 249,000 users, or about 12.8% of the total
- 55+: 279,000 users, or about 14.4% of the total
The 25–34 segment stands out as the dominant age cohort in Portugal’s Pinterest audience profile. It accounts for 670,000 users, or about 34.6% of the total.
At the same time, the age distribution does not collapse sharply outside the core segment. The 35–44, 45–54, and 55+ groups all remain visible, which gives Portugal a more balanced age structure than markets where Pinterest reach is concentrated almost entirely in 18–34.
Overall, Pinterest’s ad audience in Portugal can be described as young-adult oriented, but relatively broad across older age bands, with its strongest concentration in the 18–34 population and especially in the 25-34 group.
Gender structure
The gender split in Portugal’s Pinterest Ad Account data is clearly weighted toward female users. The Female audience totals 1,355,000 users, which is about 69.9% of the total estimated audience.
For comparison, the Male audience totals 478,000 users, or about 24.7%, while Not Set accounts for 105,000 users, or about 5.4%.
This means female users account for roughly seven in ten of Pinterest’s estimated ad audience in Portugal. The female lead is not limited to a single age band. Across every age group in the dataset, female audience size is larger than male audience size, making this a structural feature of the platform’s demographic profile.
The largest female segment appears in 25-34 (468,000). This alignment with the platform’s strongest age bands suggests that Pinterest’s scale in Portugal is driven primarily by women, especially in younger adult cohorts.
The Not Set category as a distinct segment
The Not Set category totals 105,000 users in Portugal. This is not a marginal number and should not be ignored when interpreting the demographic structure of Pinterest’s estimated ad audience.
The biggest Not Set concentration appears in 25-34 (34,000), followed by 55+ (22,000), 18-24 (17,000), 35-44 (17,000), and 45-54 (15,000).
While most of the audience is still concentrated in the Female and Male categories, Not Set remains a visible third segment. In a market of this size, that category is large enough to matter in campaign planning, reporting, and any analysis that relies on gender-based audience splits.
Conclusion
Based on the minimum audience estimate available in Pinterest Ad Account, Pinterest’s estimated ad audience in Portugal (18+) totals 1,938,000 users. The audience is concentrated most heavily in the 18–34 range, which accounts for about 56.3% of the total, with 25-34 standing out as the largest single age segment at 670,000 users.
The gender profile is strongly led by Female users, who represent 1,355,000 people, or about 69.9% of the total. The Male audience totals 478,000, while Not Set accounts for 105,000 users.
Overall, Pinterest Ads in Portugal appear to be centered on a younger adult audience with a clearly dominant female segment, while the Not Set category remains large enough to be treated as a meaningful part of the broader demographic structure.