GetResponse Connects ChatGPT and Claude to Email Marketing Through MCP

In October 2026, GetResponse introduced its own MCP Server, which makes it possible to connect ChatGPT, Claude, and other compatible AI tools directly to a platform account. The integration gives AI assistants access to subscriber data, newsletter statistics, existing messages, and certain tools for creating marketing campaigns. Now a marketer can analyze email marketing results, find specific groups of contacts, and create message drafts using natural language queries without having to manually export data from GetResponse. The integration uses Model Context Protocol (MCP), a standard for how AI assistants interact with external services. MCP allows a language model not only to answer the user's questions but also to access GetResponse data or perform supported operations.

GetResponse MCP provides access to marketing message statistics. For example, the user can ask:

"Compare the performance of email newsletters over the last two weeks. Which emails got the most opens and clicks?"

The AI assistant accesses GetResponse data and generates a summary directly in the conversation. Queries about the results of individual newsletters and comparisons of messages over selected periods are available. The technical documentation also lists tools for getting statistics on Autoresponders and Automation Messages. This makes it possible to analyze different categories of email communications without preparing reports manually. For example, a marketer can compare the performance of several welcome emails or examine the metrics of messages used in automated scenarios.

At the same time, the AI analyzes the available metrics but does not automatically determine cause-and-effect relationships between the content of an email and the commercial result. To assess the impact of changes on sales, additional data and a correct measurement methodology are needed.

Finding Subscribers by Activity and Custom Fields

GetResponse MCP makes it possible to search for contacts directly through the AI assistant. The search can use contact lists, names, custom fields, and email interaction history. For example:

"Find subscribers who received newsletters but did not open a single email in the last 60 days."

Another scenario:

"Show contacts with the VIP custom field and check which of them clicked links in emails over the last month."

The available tools make it possible to find users who:

Opened messages during a certain period.
Clicked links.
Did not open the emails they received.
Received newsletters within a selected time interval.
Belong to a specific contact list.
Have a specific custom field.

These capabilities are useful when preparing Win-back Campaigns and researching subscriber activity. However, searching for contacts is not the same as creating a saved segment or changing the customer database. The current version of MCP does not allow adding tags, changing contact records, or deleting subscribers through AI.

In addition, when analyzing opens, you need to take into account the limitations of email tracking, including the automatic loading of images by certain email clients. Therefore, to identify a truly interested audience, it is advisable to also take into account clicks and commercial events.

Creating and Editing Email Messages

The second main capability of GetResponse MCP is working with the content of marketing messages. The AI assistant can retrieve the content of an existing newsletter and use it as context for preparing a new email. For example:

"Review the last three Newsletters and prepare a new email about the product launch in a similar style."

ChatGPT or Claude retrieves the content of the existing messages and creates a draft directly in GetResponse. The marketer can continue working in the conversation:

"Shorten the introduction, add three product benefits, and change the CTA."

After the changes are made, the updated draft is saved in GetResponse. Creating and editing Newsletter Drafts, working with Email Templates, and certain operations with Autoresponders and Automation Messages are supported. The technical documentation also provides for extracting and replacing text elements of templates created in the Drag-and-Drop Editor. This makes it possible to use AI to translate emails, change wording, and prepare localized versions. For example, an international online store can use an existing English-language template to prepare a version in another language.

At the same time, you need to check the correctness of the translation, dynamic variables, links, and commercial offers yourself.

Creating a Marketing Campaign With a Single Request

GetResponse MCP supports creating several related marketing materials within a single request. For example:

"Prepare a campaign for a free webinar on marketing analytics: a Landing Page, an invitation email, and a Welcome Email for registered participants."

The AI assistant can create three elements:

Landing Page: a page with a description of the offer and a registration form.
Newsletter: an email for attracting the audience.
Welcome Email: a welcome message for registered users.

The materials are created in GetResponse as drafts. The marketer can check the texts, design, and alignment with the brand's offers.

The main limitation is that creating these elements does not mean the campaign launches automatically. Publishing the Landing Page, sending the Newsletter, and setting up the message sequence are done separately in the GetResponse interface. Therefore, MCP helps prepare marketing materials but does not replace management of the campaign lifecycle.

Connecting GetResponse MCP to ChatGPT and Claude

For standard GetResponse plans, the following server is used:

https://mcp.getresponse.com

The integration works through Streamable HTTP and OAuth 2.0. The user does not need to create an API Key and manually pass it to the AI assistant.

To connect Claude, you need to open the Connectors section, add a Custom Connector, enter the GetResponse MCP address, and complete authorization.
For ChatGPT, the official GetResponse instructions call for enabling Developer Mode and adding a custom MCP connection through the Plugins settings.

After adding the server, the user signs in to GetResponse and confirms the permissions being granted. The available actions depend on the permissions of the signed-in user.

For GetResponse MAX customers, separate MCP server addresses corresponding to the enterprise environment are used. The required address is provided by the GetResponse account manager. In addition to ChatGPT and Claude, the integration supports other MCP-compatible clients, including Claude Code, Cursor, VS Code, and Gemini CLI. The specific connection options may depend on the application, its plan, and access settings.

Limitations and Security

GetResponse limits the operations available to external AI assistants. Through MCP, you cannot:

Send email newsletters.
Publish Landing Pages.
Create or change Marketing Automation Workflows.
Delete or change contacts.
Manage GetResponse account settings.

The campaigns and messages created require review and final approval by the user. It is important to distinguish between Automation Messages and Automation Workflows. MCP provides separate tools for working with the content of automation messages but does not allow building and launching Marketing Automation scenarios on its own.

GetResponse MCP is available on all of the platform's plans with no additional charge for the connection. At the same time, a subscription to ChatGPT, Claude, or another AI service is paid for separately according to the provider's terms.

Companies also need to take into account their personal data processing policy. When an AI assistant is connected, customer information can be passed into the context of queries within the available tools and permissions. Therefore, you should grant only the necessary permissions and avoid including excessive personal information in queries.

Practical Value for E-commerce, Customer Services, and B2B

For E-commerce, the integration makes it possible to analyze how shoppers interact with email newsletters, prepare messages for re-engaging customers, and use existing templates when developing seasonal campaigns. For example, an online store can find inactive subscribers, prepare an offer about a new collection, and save the email for later review.

For Customer Services, GetResponse MCP is useful when preparing regular informational newsletters, event invitations, and offers for existing customers. For B2B, the most practical uses are preparing Lead Generation Campaigns, webinar invitations, and follow-up email communications. For example, a company can create a Landing Page, an invitation, and a welcome email within a single request.

GetResponse is an Email Marketing and Marketing Automation platform for managing subscribers, newsletters, and automated communications. The October 2026 update expands access to the platform's existing tools through ChatGPT, Claude, and other AI assistants. The main value of MCP lies in reducing manual work when analyzing results, finding audiences, and preparing marketing materials. At the same time, control over sending, publishing, and automation remains inside GetResponse.