Affect Performance Team

|News|Nov 11, 2026

DV360 Makes Business Name and Logo Mandatory for YouTube Ads

Starting October 12, 2026, Google Display & Video 360 requires a Business Name and Logo when creating YouTube & Partners Line Items. The requirement also applies to YouTube Brand Auction and Instant Deals.

If the business name and logo are not set at the advertiser level and are missing from the ad, creating a new ad or the corresponding Line Item may be blocked.

Previously, DV360 automatically used the name and image of the YouTube channel hosting the video ad. Now the advertiser can specify the brand that should appear in the ad on their own.

Business Name and Logo requirements

Parameter	Requirement
Business Name	No more than 25 characters
Logo format	Square, 1:1
Minimum size	128 × 128 px
Recommended size	1200 × 1200 px
Maximum file size	5120 KB (5 MB)

The name must identify the business being advertised. For the logo, it is recommended to use an original square file with sufficient resolution so that the image displays correctly in different ad formats.

Business Name and Logo go through standard Google review as ad assets. If one of them is disapproved, the entire ad is disapproved. After correction, the assets must be resubmitted for review.

How to set the name and logo at the Advertiser level

For accounts with multiple ad campaigns, Google recommends setting brand assets once at the Advertiser level.

1. Open the relevant Advertiser in Display & Video 360.

2. Go to Advertiser settings → Basic details.

3. Find the YouTube and Demand Gen settings section.

4. In the Business name & logo block, enter the company name and upload the logo.

5. Click Save.

After saving, these values will be automatically filled in when creating new YouTube & Partners and Demand Gen ads within this Advertiser.

This is the most convenient option for advertisers using a single brand across all campaigns.

Important: changing or removing the default values does not automatically update ads that have already been created. They use the assets saved at the level of the specific ad.

How to change the name and logo in an individual ad

If different brands or product lines need to be used within one Advertiser, the name and logo can be overridden at the ad level.

1. Start creating a new ad or editing an existing one.

2. In the Media section, click Add logo and upload the required image.

3. In the Text section, fill in the Business name field.

4. Save the ad using Create ad or Done.

Values in an individual ad take priority over the Advertiser settings.

For example, if an agency promotes several product brands of one client, it can set a shared corporate brand as the default and use the logos of the corresponding product lines in individual ads.

Which ad formats support these settings

Google supports separate Business Name and Logo for responsive YouTube & Partners and Demand Gen formats, including:

Video Reach Campaigns: Efficient Reach.

Non-skippable In-stream Ads.

Target Frequency Campaigns.

Video View Campaigns.

YouTube Shorts Ads.

Pause Ads.

Not supported: Ad Sequences, Audio Ads, and Masthead Ads.

For unsupported formats, you cannot rely on being able to override the name and logo through the mechanism described.

What to check when uploading ads through SDF and the API

The change is especially important for advertisers and agencies that create ads in bulk through Structured Data Files (SDF).

Starting October 12, 2026, when creating or updating YouTube Responsive Ads, brand assets must be provided if they are not set at the Advertiser level.

In Ad SDF, the following fields are used for this:

Business Name: the brand name.

Logo Asset IDs: the IDs of uploaded logos.

If both values are set at the Advertiser level, the corresponding SDF fields can be left empty: DV360 uses the advertiser settings.

If there are no default values, the required data must be present in the uploaded file.

For integrations through the Display & Video 360 API, the same brand asset inheritance logic applies.

Therefore, before a bulk import, you need to check SDF templates, ad copying procedures, and automated processes for creating YouTube Responsive Ads.

What to do if an ad is not created or does not pass review

If you run into problems creating YouTube ads after October 12, check the following in order:

1. Whether Business Name and Logo are filled in at the Advertiser level.

2. If the Advertiser settings are empty, whether both assets are specified in the specific ad.

3. Whether the name exceeds the 25-character limit.

4. Whether the logo meets the requirements for square format, resolution, and file size.

5. Whether the Business Name or Logo has received Disapproved status.

6. When uploading through SDF, whether Business Name and Logo Asset IDs are filled in or their inheritance is configured.

7. Whether the ad format used supports these assets.

If an ad is disapproved because of the name or logo, correct the corresponding asset and resubmit the ad for review.

If the problem occurs only during bulk import, first check the Advertiser settings and the brand asset fields in SDF, rather than the other campaign parameters.

Display & Video 360: managing YouTube and Programmatic advertising

Google Display & Video 360 is a programmatic ad buying platform within Google Marketing Platform.

It allows advertisers and agencies to manage campaigns on YouTube, Connected TV, Display, Online Video, and other digital channels from a single interface.

DV360 supports centralized management of audiences, placements, budgets, impression frequency, ad creatives, and reporting.

For large advertisers, tools are provided for bulk creation and editing of campaigns, including Structured Data Files and the API.

The new Business Name and Logo requirement needs to be taken into account primarily when setting up the Advertiser, preparing new YouTube ads, and automating their upload.

If a company regularly runs YouTube ads through DV360, a practical solution is to set verified default brand assets at the Advertiser level and use overrides only for individual brands or campaigns.