Blog
15.08.2025
Explore detailed benchmarks of Facebook and Instagram Ads audiences in the US. Numbers by age, gender, and placements with full-funnel insights.
15.08.2025
Discover the full breakdown of Meta Ads reach in Australia — 20.5M adults in 2025, with detailed age, gender, and placement insights across Facebook and Instagram.
14.08.2025
With over 9 in 10 adults reachable via Facebook, Instagram, and their extended placements, Meta can serve as a central pillar of a paid media strategy.
21.07.2025
500+ Million Meta Ads Users: Explore all the audience insights for Facebook and Instagram in India
21.07.2025
Key media trends for Meta Ads in Mexico. Overall audience size, demographics, and usage of individual services. Analysis by Affect Group.
19.07.2025
Key insights into the Meta Ads audience in Singapore in 2025. Demographics and placements. Analysis by Affect Group
18.07.2025
Key insights into the Meta Ads audience in Germany in 2025. Demographic characteristics of the audience and usage of individual placements. Analysis by Affect Group
15.07.2025
Key insights into the Meta Ads audience in Brazil in 2025. Demographics and placements. Analysis by Affect Group
16.06.2025
Control Mobile and Desktop Targeting in Your Performance Max Campaigns
13.06.2025
35 Million Meta Ads Users in Italy by 2025: Comprehensive Audience Breakdown by Age, Ad Placements, and Key Targeting Segments
06.06.2025
Find the Sweet Spot: CPC Benchmarks for Better Lead Generation
05.06.2025
Effective Use of X (Twitter) Audiences for B2B Marketing in 2025. 8 Targeting Examples Across 4 Industry Verticals.
29.05.2025
Apply our insights when launching video campaigns in Meta Ads to maximize impact across Performance and Brandformance metrics
27.05.2025
How We Improve Performance Marketing Results by Simply Adding a Price to the Ad — A Google Ads 2025 Case Study
27.05.2025
Learn more about where and how to flexibly control placements for your Performance Max, Demand Generation, and Video Action campaigns.
26.05.2025
Overview of Average CPM (Cost per 1,000 Impressions) Data for Meta Ads in 2025
23.05.2025
Learn more about where and how Performance Max ads are shown in 2025
01.05.2025
Get up-to-date information on average click-through rates (CTR) for Meta Ads in 2025. Understand what CTR to expect across different campaign types, industries, and audience segments.
28.10.2024
How Customer Credit Scoring Data Helps Meta Attract Higher-Quality Borrowers
22.06.2024
Strategize your actions with the learning agenda