High-performing content for Your Marketing
We consider content and messaging as part of targeting. The right message design helps ad platforms learn faster, bringing in the right audience and driving better results sooner. Make your copy, website, and social media sell your product. Adapt your communication to the Performance Marketing goals.
Communication Analysis
We’ll adjust your messaging based on current media objectives - whether it’s improving lead quality or increasing lead volume. We’ll compare your current brand and product communication with category best practices and suggest a new approach to your digital assets.
Offers & Messages Development
We’ll define ways to present your killer offer to the core audience and develop adaptations of the offer for specific audience segments. We’ll expand the variety of messaging to test and identify the best balance that allows you to scale business sources while keeping cost per lead and customer as low as possible. Your Meta creatives and search ads will be purposefully diverse, driving better platform learning and smarter results.
Paid Search Copies and Assets
We understand what Google Ads values when ranking your search ads - and how to stay relevant to user intent while aligning with your business objectives. At Affect, we craft text ads for Search campaigns and produce creatives for Performance Max and Display, ensuring your messaging remains effective across formats.
Paid Social Creative Assets
We know how challenging it can be to launch Paid Social from scratch in Meta Ads or TikTok Ads. We understand what to expect from the auction and how creatives can help your Meta or TikTok pixel bring the right audience to your website faster. We help design or fully handle the production of video and static assets for Lead Generation campaigns across Facebook, Instagram, TikTok, X, and LinkedIn.
Destination Assets
Landing pages on your website, lead generation forms in social networks, or direct messages in messengers are critical parts of executing Performance Marketing. They are the logical continuation of your ads - and the place where users decide to buy or contact your business. We know how to work with these digital components so they drive conversions, bring in higher-quality leads, and give ad platforms more data to learn from and scale your campaigns.