Entire process of planning
and executing performance
marketing for your business
and executing performance
marketing for your business
We take a holistic approach designed to drive your business growth. Discover more about Affect Group’s services — from market research and marketing strategy development to media buying, content asset production, and analytics.
EXPLORE
Performance
Marketing
Strategy
Choose Affect as your strategic partner. We help you gain deeper insights into your business and audience, transform your ideas into data-backed hypotheses, and ensure your media investments are transparent and measurable. Discover our approach to performance marketing.
Performance-
Driven
Creative &
Assets
Make your content work for your business growth. Trust Affect with category research and the development of your landing pages, DM chats, creative assets for Social and Display, as well as headlines and ad copy for Search campaigns.
Performance
Marketing
Start your digital marketing with lead generation or sales acquisition through Search and Social ads with Affect. Gain access to the in-market segment of your category and acquire customers through Google, Meta, TikTok, X, and other channels. We plan and buy traffic across all key platforms, optimizing your media investments based on your business metrics.
Digital
Media Buying
Strengthen your brand’s position through video and display advertising. Affect builds an effective media mix to address communication objectives related to awareness, consideration, and perception of your brand. We help plan, buy, and measure the impact of campaigns focused on building awareness, shifting perception, or driving additional intent.
Social
Media
Media
Bridge the gap between your brand campaigns and performance marketing. Make your social media work for consistent, high-quality engagement with the in-market segment of your category. Affect develops strategies and implements content promotion projects through paid social advertising, creating more opportunities for your brand and performance marketing alike.
Analytics
Take control of your media and CRM data to improve ad platform learning and ensure greater transparency of your results. Affect has extensive experience in building, configuring, and maintaining your analytics stack — including web and server-side event tracking, integrating media and CRM data, setting up Conversion APIs, and preparing reports and dashboards
Integration
Connect your marketing and sales teams. Affect helps integrate your website, social media, Calendly, and CRM into a single platform — where leads go directly to your sales department, and deal data is linked end-to-end from first impression to closing.