BUILDING A NEW DATING APP FOR THE US MARKET
The Challenge
We were tasked with launching the new Mira dating app from scratch in the highly competitive US market.
Test application demand: Building the foundational marketing framework to validate user interest and product-market fit.
Optimize acquisition: Identifying and targeting audience segments to achieve the absolute lowest Cost Per Download (CPD) originating from the website.
The Approach
We developed a suite of creative posts focused on emotional depth, utilizing a cute, illustration-based art style that immediately stood out in crowded social feeds—a visually appealing aesthetic that strongly resonated with our target female demographic.
Because dating requires physical proximity, we couldn't just launch a broad national campaign. We executed highly localized, city-by-city scaling strategies (because a match between users in New York and Los Angeles doesn't result in a date). To support this, we built a comprehensive analytics infrastructure to track regional performance, optimize our promotion efforts, and ensure localized liquidity.
Explore More Creatives
CPC
Highly efficient Cost Per Click achieved through localized targeting and emotionally resonant creative testing.
CPD
Sustained Cost Per Download from the website in the highly saturated US dating market.
Pilot Campaign Downloads
Successfully validated demand and scale with over a thousand high-intent downloads in the initial pilot cities.