SCALING PAID SOCIAL FOR LONDON DOCTORS CLINIC
The Challenge
We were tasked with generating additional sales strictly through paid social channels for London Doctors Clinic in a highly regulated and competitive UK healthcare market.
The primary performance objective was an aggressive mandate to optimize the overall Cost Per Order and establish a profitable baseline for future scalability.
The Approach
Because healthcare consumers require high trust and low friction, we focused on precision rather than volume.
We executed a pilot paid social campaign anchored by entirely new creative materials designed specifically for the channel. By combining deep targeted audience insights with an accurate, highly segmented media strategy, we dramatically improved business performance across the entire funnel.
Cost Per Order
A massive structural decrease in acquisition cost achieved by refining audience targeting and bidding strategies.
CTR Increase
Boosted click-through rate through the deployment of bespoke, channel-specific creatives.
Traffic Volume
Near 2X growth in qualified, effectively ״organic-behavior״ traffic driven from Facebook and Instagram directly to product pages.