Total Reach and Demographics of TikTok’s Audience in South Korea
The South Korean TikTok audience is more than 9.6 million users available for advertising. We collected the data based on the lower-bound estimate from the TikTok Ads Manager forecasting tool.
This estimation indicates the number of users who may be reached with your ads during any upcoming 30-day period.
Total audience: 9,608,000
Male audience: 5,001,000
Female audience: 4,607,000
As in other countries, TikTok’s audience in South Korea is relatively young. The share of users aged 18–24 is about 19%, and those aged 25–34 make up around 32%. However, compared to other markets, South Korea has a significant older audience, with about 49% aged 35+.
We compiled detailed data on the age and gender structure of the audience based on TikTok’s forecasting tool. The XLSX table is available for download.
| Age Group | Male | Female | Total |
|---|---|---|---|
| 18-24 | 753,000 | 1,047,000 | |
| 25-34 | 1,566,000 | 1,498,000 | |
| 35-44 | 966,000 | 733,000 | |
| 45-54 | 902,000 | 640,000 | |
| 55+ | 814,000 | 689,000 | |
| Total | 5,001,000 | 4,607,000 | 9,608,000 |