TikTok Audience Insights: Uruguay 2025
The Uruguayan TikTok audience is more than 2.1 million users available for advertising. We collected the data based on the lower-bound estimate from the TikTok Ads Manager forecasting tool.
This estimation indicates the number of users who may be reached with your ads during any upcoming 30-day period.
Total audience: 2,112,000
Male audience: 1,174,000
Female audience: 938,000
As in other countries, TikTok’s audience in Uruguay is relatively young. The share of users aged 18–24 is about 22%, and those aged 25–34 make up around 43%. About 35% of users are aged 35+, highlighting a strong presence among mature demographics.
We compiled detailed data on the age and gender structure of the audience based on TikTok’s forecasting tool. The XLSX table is available for download.
| Age Group | Male | Female | Total |
|---|---|---|---|
| 18-24 | 226,000 | 244,000 | |
| 25-34 | 537,000 | 365,000 | |
| 35-44 | 173,000 | 134,000 | |
| 45-54 | 121,000 | 93,000 | |
| 55+ | 117,000 | 102,000 | |
| Total | 1,174,000 | 938,000 | 2,112,000 |