TikTok Audience Insights: Kenya 2025
The Kenyan TikTok audience is more than 16.5 million users available for advertising. We collected the data based on the lower-bound estimate from the TikTok Ads Manager forecasting tool.
This estimation indicates the number of users who may be reached with your ads during any upcoming 30-day period.
Total audience: 16,583,000
Male audience: 10,654,000
Female audience: 5,929,000
As in other countries, TikTok’s audience in Kenya is relatively young. The share of users aged 18–24 is about 31%, and those aged 25–34 make up around 45%. About 24% of users are aged 35+, showing a balanced but youthful profile.
We compiled detailed data on the age and gender structure of the audience based on TikTok’s forecasting tool. The XLSX table is available for download.
| Age Group | Male | Female | Total |
|---|---|---|---|
| 18-24 | 3,074,000 | 2,133,000 | |
| 25-34 | 4,980,000 | 2,470,000 | |
| 35-44 | 1,652,000 | 754,000 | |
| 45-54 | 583,000 | 307,000 | |
| 55+ | 365,000 | 265,000 | |
| Total | 10,654,000 | 5,929,000 | 16,583,000 |