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Affect Performance Team
|Meta Ads|Apr 20, 2026

Serbia Meta Ads Audience by Age and Gender 2026

Serbia Meta Ads Audience by Age and Gender 2026

Data source for audience estimates in Serbia

This dataset was pulled via the Meta Marketing API and may not match the reach forecast you see inside Ads Manager. The tables reflect the minimum available audience estimate for Advantage Placements, without stacking any additional targeting layers.

Use these figures for technical reach planning. They help you size the potential pool of accounts you can serve ads to, while real-world delivery will still depend on auction dynamics, creative, and budget.

Table of contents

Serbia: overall Meta Ads audience profile

Broad audience 18+ (All Broad): 4,473,800
Serbia’s reachable Meta Ads audience in this dataset is close to gender-balanced and is anchored in working-age cohorts. Use Broad as your baseline for prospecting and for pressure-testing how much incremental scale you get when you add signal layers.

In this dataset, Engaged Shoppers and Frequent International Travelers are both high-coverage layers inside Broad, which makes them useful for shaping delivery without turning your targeting into an interest stack. Parents (All) is a mid-size life-stage layer that concentrates in mid-life cohorts, and Technology Early Adopters is a narrow signal segment typically best suited for creative and positioning tests.

Broad audience 18+ in Serbia across Facebook and Instagram

This is the baseline reachable Facebook and Instagram audience in Serbia for ages 18+ with Advantage Placements and no extra filters. It’s the reference point used to calculate “Share of Broad” for every other segment.

Estimating potential reach, Broad audience 18+ in Serbia (Facebook & Instagram)

All Broad 18+ 18-24 25-34 35-44 45-54 55+ Total
Female 360,100 617,000 446,600 370,200 478,600 2,272,500
Male 319,400 646,800 451,200 365,000 418900 2,201,300
Total 679,500 1,263,800 897,800 735,200 897,500 4,473,800

Engaged Shoppers in Serbia

Segment size: 2,292,200. Share of Broad: 51.24%.

Engaged Shoppers in Serbia is a practical “purchase-adjacent” signal layer for ecommerce and performance campaigns. In this dataset, penetration increases as cohorts get older, which can be helpful when you want intent-weighted delivery while still keeping targeting broad.

Estimating potential reach, Engaged Shoppers in Serbia (Facebook & Instagram)

Engaged Shoppers, 18+ 18-24 25-34 35-44 45-54 55+ Total
Female 123,000 303,800 275,600 234,900 292,500 1,229,800
Male 102,200 275,800 244,900 204,000 235500 1,062,400
Total 225,200 579,600 520,500 438,900 528,000 2,292,200
Share of Broad 33.14% 45.86% 57.98% 59.70% 58.83% 51.24%

Frequent International Travelers in Serbia

Segment size: 2,337,200. Share of Broad: 52.24%.

Frequent International Travelers is a strong, high-coverage signal layer in Serbia in this dataset. It can be a solid fit for travel and mobility offers, cross-border ecommerce, and messaging that assumes international orientation.

Estimating potential reach, Frequent International Travelers in Serbia (Facebook & Instagram)

Frequent International Travelers, 18+ 18-24 25-34 35-44 45-54 55+ Total
Female 123,000 303,800 275,600 234,900 292,500 1,229,800
Male 93,500 312,300 270,600 217,900 213100 1,107,400
Total 216,500 616,100 546,200 452,800 505,600 2,337,200
Share of Broad 31.86% 48.75% 60.84% 61.59% 56.33% 52.24%

Parents (All) in Serbia

Segment size: 642,500. Share of Broad: 14.36%.

Parents (All) in Serbia is most concentrated in mid-life cohorts in this dataset. Treat it as a targeting signal and a messaging cue, not as a literal measure of parenthood rates in the country.

Estimating potential reach, Parents (All) in Serbia (Facebook & Instagram)

Parents (All) 18-24 25-34 35-44 45-54 55+ Total
Female 1,000 24,500 149,500 157,700 89,300 422,000
Male 1,000 6,400 77,700 91,300 44100 220,500
Total 2,000 30,900 227,200 249,000 133,400 642,500
Share of Broad 0.29% 2.45% 25.31% 33.87% 14.86% 14.36%

Technology Early Adopters in Serbia

Segment size: 70,300. Share of Broad: 1.57%.

Technology Early Adopters in Serbia is a narrow signal layer in this dataset. It’s typically best used for selective creative tests (innovation claims, early access messaging, product drops) rather than as a primary scaling segment.

Estimating potential reach, Technology Early Adopters in Serbia (Facebook & Instagram)

Technology Early Adopters, 18+ 18-24 25-34 35-44 45-54 55+ Total
Female 2,200 6,500 8,100 7,300 8,400 32,500
Male 3,100 9,200 9,400 8,300 7800 37,800
Total 5,300 15,700 17,500 15,600 16,200 70,300
Share of Broad 0.78% 1.24% 1.95% 2.12% 1.81% 1.57%